The Federal Trade Commission's new guidance on native ads is raising concern at the Interactive Advertising Bureau, which is questioning the basis for the agency's recommendations. Read the full story by Wendy Davis
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of native ads, the agency said it … Read the full story by Gavin O'Malley
Before we go out on the "Happy Christmas to all, and to all a good night!" bender, I wanted to do a little reflection on the year in advertising. Who … Read the full story by
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% to $497 billion compared with the … Read the full story by Laurie Sullivan
John Wolfe has been named director of communications, a new role, for the Association of National Advertisers. Wolfe served as the top North American PR executive for WPP's GroupM and … Read the full story by Steve McClellan
Dish says in a new Federal Communications Commission filing that Charter is "threatened by Sling TV," and has used anticompetitive methods to "undermine" the online video service. The statements are … Read the full story by Wendy Davis
Google sites ranked as the top multiplatform property with 247 million unique visitors across desktop and mobile -- up from 245 million in September 2015 -- and led among desktop … Read the full story by Laurie Sullivan
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz … Read the full story by Tom Siebert
Online ads can be deceptive when they are formatted to closely resemble news stories or other editorial content, the Federal Trade Commission said Tuesday in its long-awaited policy statement on … Read the full story by Wendy Davis
Ad tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months -- positioning … Read the full story by Sara Guaglione
With permit in hand to begin testing fully autonomous self-driving Fusion Hybrid models on California's public roads, Ford reportedly will make an announcement of a joint venture with Google at … Read the full story by Laurie Sullivan
Microsoft has acquired Metanautix to help companies manage and search through data and is partnering with Invoca to support the Microsoft Dynamics CRM platform. Metanautix's platform, Quest, is a query … Read the full story by Laurie Sullivan
Pouring more money into this ecosystem is the moral equivalent of stuffing it into the fireplace and setting it ablaze. It makes you feel warm and comfy, but it results … Read the full story by Bob Garfield
Broadband speeds throughout the world are increasing, but no country yet offers average connections of at least 25 Mbps -- the Federal Communications Commission's new definition of "broadband." Read the full story by Wendy Davis
Two app developers have agreed to settle charges with the Federal Trade Commission for allegedly allowing ad networks to collect data from children in order to serve them targeted ads. Read the full story by Wendy Davis
BPA Worldwide has launched a new certification program to support the Trustworthy Accountability Group's new Inventory Quality Guidelines, which outline disclosures for inventory acquisition and evaluation, creative evaluation and transaction … Read the full story by Felicia Greiff