The 4As has rejected the guidelines issued last week by the ANA and Ebiquity on how to proceed in business relationships with media agencies. Instead, the 4As is urging its … Read the full story by Steve McClellan
This week at the four-day Democratic Convention, which wrapped up Thursday night with Hillary's coronation, Trump was accused of many things -- some deservedly, some not. Read the full story by Adam Buckman
The Democrats are putting on a better TV show than the gloomy Republicans did. Night 3 of the Democratic Convention and Audacity of Hope Fest was a case in point. Read the full story by Adam Buckman
Make no mistake: Tuesday night's cavalcade of stars at the Democratic Convention was a home run, in contrast to the comparatively lifeless Republican Convention last week. Read the full story by Adam Buckman
Somewhere between the Al Franken, Sarah Silverman and Paul Simon appearances at the Democratic Convention Monday night, I began to wonder if Lorne Michaels was producing this thing. Read the full story by Adam Buckman
Trump's persistent stickiness in the polls shows that we are hardly one nation, indivisible, with liberty and justice for all. Rather, we are two warring tribes, hugely divided. And now … Read the full story by
Watching Michelle Obama's transcendent speech on the opening night of the Democratic National Convention, I thought about the First Lady's recent appearance on the "Late Late Show," where she killed … Read the full story by J. Max Robins
We're just finished one presidential convention, heading toward another -- and it's not my job to discuss the candidates or their positions. Instead, I want to discuss the way we … Read the full story by Kaila Colbin
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots of content viewed by lots and … Read the full story by Bob Garfield
CEO Les Moonves said CBS Television Network's sellout of its upfront inventory was in the "high 70s" percentage range. He added that upfront price increases for late-night programming were "even … Read the full story by Wayne Friedman
NBCUniversal has completed its prime-time upfront negotiations, posting a strong 12.5% increase in the cost per thousand viewers -- the last of the major broadcast network groups to complete upfront … Read the full story by Wayne Friedman
I read a story this week about a PR agency that plans to appoint three CEOs. I was ruminating on the wisdom of that when, further down in the story, … Read the full story by George Simpson
Higher rates -- offset by audience ratings declines -- pushed total advertising revenue up 2.9% for the period. Many TV network executives have said there has been sharply higher scatter … Read the full story by Wayne Friedman
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost it over the next six … Read the full story by Joe Mandese
If just 9% of digital display is viewed for just a second, and a mere 4% for 2 seconds, researchers suggest it's time to get creative like digital outdoors. Read the full story by Sean Hargrave
A new survey shows there were more than seven times as many negative TV commercials against Donald Trump than against Hillary Clinton in a recent seven-month primary season period. Read the full story by Wayne Friedman
The industry's Trustworthy Accountability Group said today it has accepted 100 companies -- including Google, Facebook, WPP and Omnicom Media Group -- into its registry of "legitimate participants in the … Read the full story by Wendy Davis
Dentsu Aegis Network has acquired Gyro, a U.S.-based independent creative agency focused on B2B marketing. Terms were not disclosed, but Dentsu Aegis said it would fold Interprise, a B2B media … Read the full story by Joe Mandese
With a remit to expand adoption of viewability, verification and anti-piracy best practices in international markets, Montgomery will work with GroupM's community of digital advertising and media trading experts at … Read the full story by Steve McClellan
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they might want to consider an analysis released this morning by an influential Wall Street analyst reviewing changes in the … Read the full story by Joe Mandese
Verizon Communications will announce Monday its intent to acquire Yahoo's core assets -- including its search, video and mobile advertising businesses. The move will likely bring an end to the … Read the full story by Laurie Sullivan
I spend a lot of time trying to tell the story about data: What is data, why is it important, and how can marketers harness its power to make better … Read the full story by Cory Treffiletti
The world is eliminating friction. Generally, that's a good thing. But there may be unintended consequences. Let's take evolution, for instance. Read the full story by Gord Hotchkiss