COVER STORY
Last year, Channing Tatum made a big splash at Cannes to announce his line of American-made vodka Born and Bred. Brett Favre made the rounds talking about SQOR, a sports social network he invested in. And Marvel superhero/aspiring musician Jeremy Renner was paid around $20,000 merely to attend a dinner party. Two years ago the … Read the full story by Larissa Faw
- Commentary
Dove U.K. recently announced its new array of female-shaped bottles that, in the English version of the word, "Break the Mould." "From curvaceous to slender, tall to petite, and whatever … Read the full story by
- News
Marchese will oversee linear and nonlinear sales, advertising research and advanced ad products for all of Fox Network Group's network brands. Media executives say Fox has been looking to go … Read the full story by Wayne Friedman
NewsTV news networks continue to rack up big advertising dollars and viewership versus a year ago, largely due to heavy news viewing -- thanks to the scandal-ridden Trump Administration. Read the full story by Wayne Friedman
- News
While the Super Bowl delivered in gross ad revenues, entertainment advertising revenues on the Fox network were lower, due to the absence of "American Idol," which had its last season … Read the full story by Wayne Friedman
- Commentary
The broadcast networks are the driving force in maintaining the upfront, and are the main beneficiaries. The upfront system creates an artificial supply and demand, which enables broadcast networks to … Read the full story by Steve Sternberg
NewsBoth firms are controlled by Bollore Group, which has been pushing for closer cooperation between the two entities for years. The deal is subject to approval of European anti-trust authorities. Read the full story by Steve McClellan
- Commentary
Take this easy, super-fun quiz. It's so simple -- and a hoot to share with your Friends and the vendors of every app in your phone! Just fill in the … Read the full story by Bob Garfield
CommentaryThe challenge for Fox News Channel is this: Convincing the world that sexual-harassment will not be tolerated in the workplace there, and that its female on-air personalities are just as … Read the full story by Adam Buckman
- News
In a bid to make it more challenging for publishers to monetize low-quality Web sites, Facebook said it will apply artificial intelligence (AI) on sites that have too many ads, … Read the full story by Tobi Elkin
NewsTax prep giant H&R Block has consolidated its media assignment with Publicis Media agencies. The firm, is shifting its estimated $80 million broadcast media planning and buying assignment from Omnicom's … Read the full story by Steve McClellan
NewsThe passage of the American Health Care Act (AHCA) through the U.S. House of Representatives has created an advertising face-off between supporters and opponents. Read the full story by Philip Rosenstein
- News
During the past quarter, Snap was focused primarily on automation, CEO Evan Spiegel told analysts on a Wednesday earnings call. So far, "we are pleased with early results," Spiegel said. … Read the full story by Gavin O'Malley
NewsIn a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field -- Marketplace Ignition, which advises over 400 brands on … Read the full story by Steve McClellan
NewsDigital media veteran and champion of time-based engagement advertising models Andy Batkin has been named CEO of Webspectator, which markets a variety of advertising formats guaranteeing advertisers time-based advertising exposure … Read the full story by Joe Mandese
- Commentary
In the wake of the big potential $4 billion Sinclair and Tribune Media deal, you might hear the one loaded word that gets everyone in an uproar: network. It could … Read the full story by Wayne Friedman
- News
The massive $3.9 billion deal would add 42 television stations in 33 markets to the Baltimore-based Sinclair's 173 TV stations in 81 markets, which it owns or runs. Tribune also … Read the full story by Wayne Friedman
- News
Buffett said Geico, a wholly owned subsidiary of Berkshire Hathaway, was a Google customer early on. "We were paying them $10 or $11 per click, or something like that, and … Read the full story by Laurie Sullivan
- Commentary
"The Handmaid's Tale," a phenomenal drama now streaming on Hulu.com, looks to be the service's breakout hit, just as "Mad Men" put AMC on the map lo those many years … Read the full story by Barbara Lippert
