Hulu's new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up last month, could -- after getting … Read the full story by Wayne Friedman
The ANA is seeking to rally opposition to a proposed California law that would require broadband providers to obtain consumers' opt-in consent before drawing on their online browsing history for … Read the full story by Wendy Davis
Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices. Read the full story by Wayne Friedman
CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost per thousand viewer pricing (CPMs) -- in prime time, with volume even with 2016, but higher volume overall, according … Read the full story by Wayne Friedman
Flying in the face of those who would disrupt daytime television, CBS has renewed five hours worth of daytime shows -- two game shows, two soaps and one talk show. Read the full story by Adam Buckman
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured Innovation Identity Council. The DMA said … Read the full story by Tobi Elkin
Touting itself as privacy-friendly, Mozilla has launched an Android version of its Firefox Focus mobile browsing app, which blocks third-party ad trackers by default. Read the full story by Wendy Davis
National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added 12%. TV networks' digital advertising business … Read the full story by Wayne Friedman
Social media's real killer app is spreading propaganda, disinformation and fake news, according to a new study from the University of Oxford's Computational Propaganda Research Project. Read the full story by Erik Sass
Every day that Barack Obama was in the White House, he read 10 letters. Why letters? Because form matters. There's still something about a letter. It's so intimate. It uses … Read the full story by Gord Hotchkiss
Engineers at Publicis Groupe plan to build an AI-powered virtual assistant named Marcel based on technology acquired from SapientNitro that will allow each agency group to match people with the … Read the full story by Laurie Sullivan
The companies say the commercials are non-skippable video ads, which will also be used first across Fox Network Group's digital, on-demand platforms and later on linear television. Read the full story by Wayne Friedman
Twitter's got a couple of problems when it comes to establishing TV-related connections. First, it's not as popular as you'd think. Every reporter is on Twitter and seems to think … Read the full story by Gary Holmes
For GroupM, it's the second big agency restructuring move in recent weeks, following its decision to fold Maxus into sibling media agency MEC. Read the full story by Steve McClellan
After Marc Raibert's TED talk, I found myself drawn to a crowd gathering outside the theater. I wanted a selfie. But not with Raibert. I wanted a selfie with SpotMini, … Read the full story by Steven Rosenbaum
Zenith is the third agency to issue a downgrade in its ad spend forecast for 2017 in recent weeks. Sluggish economic growth is cited in the revisions. Read the full story by Larissa Faw
This year, it's time to break a few traditions. As much as we all love movie stars, scour the agendas on the secondary stages, where you'll find some of the … Read the full story by Adam Gerhart
Google on Friday said it plans to stop scanning the inboxes of Gmail's free users to personalize ads later this year. Read the full story by Laurie Sullivan
International Monetary Fund's Christine Lagarde joined her longtime friend Maurice Levy from Publicis on the Cannes stage Friday to discuss how the IMF is using creative solutions to help fight … Read the full story by Larissa Faw
Wenner Media has sold 'Men's Journal' to American Media Inc., just three months after it sold Us Weekly to the same publisher. Now, Wenner Media is down to two publications: … Read the full story by Sara Guaglione
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO Martin Sorrell for a wide-ranging discussion at Cannes on Friday. Read the full story by Larissa Faw
Adam&EveDDB has received more than 124 creative awards over the past five years, including the Creative Effectiveness Grand Prix at the 2016 Cannes Lions for client John Lewis. Agency executives … Read the full story by Larissa Faw
The biggest story coming out of Cannes this year is Publicis Groupe's Decision to pull out. Read the full story by Richard Whitman
Looks like this Publicis break-from-Cannes affair has done more than get tongues wagging. The Cannes Lions organization is taking action! Wait until you read who is involved! Read the full story by Richard Whitman
In one of the more amusing panels during the Cannes Lions Festival of Creativity, Grey New York's Alice Ericsson hosted members from the Russian punk rock advocacy group Pussy Riot … Read the full story by Larissa Faw
People want to be part of something bigger than themselves and football and music, in particular, have emerged as the ultimate common denominators in connecting individuals, says Copa90's James Kirkham … Read the full story by Larissa Faw
There are twice as many male characters in ads than female characters: 25% of ads feature men only, while only 5% of ads feature women only. Men are also six … Read the full story by Larissa Faw
In a world of constant technological disruption, it is better to disrupt your own business model before the marketplace disrupts it for you. That was the advice the team from … Read the full story by Joe Mandese
Today's empowered consumer is forcing marketers and the content they are creating to begin addressing personal identifiers rather than traditional demographics Indeed, only 44% of respondents say being a women … Read the full story by Larissa Faw
A panel discussion billed as "how athletes and brands can change the world" at the Cannes Festival of Creativity in Cannes, France, this morning focused more on what they should … Read the full story by Joe Mandese
The Cannes Festival of Creativity got off on an ethical note this morning by asking some questions that go well beyond brand marketing and into the heart, soul and brain … Read the full story by Joe Mandese
As he introduced the firm's Award Creativity Score, McKinsey's Jason Heller told an audience in Cannes that it is. Read the full story by Larissa Faw
David Droga opened a Cannes Lions panel Friday by winning the festival's prestigious Lion of St. Marks award, but he ended it by saying he really wanted to win an … Read the full story by Joe Mandese