AT&T's proposed $85 billion merger with Time Warner could enable the company to "utterly dominate" the video distribution market, a coalition of advocacy groups warns in a letter to Attorney … Read the full story by Wendy Davis
Through the first half of 2017, the firm won $1.2 billion in net new business, which was driven by its victory in the $800 million PSA Group (Peugeot-Citroen) review and … Read the full story by Steve McClellan
I have written in the past that the CMO of today is really the chief advertising officer, because many of the traditional CMO duties have been taken over by chief … Read the full story by Maarten Albarda
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements of late about audience-based TV ads … Read the full story by Dave Morgan
Innovation-some new stylish or functional twist to trusty denims-seems to be key to appealing to customers these days, according to NPD Group. Read the full story by Sarah Mahoney
A company that works with Verizon exposed records of millions of customers by storing their data on an unprotected server. Read the full story by Wendy Davis
Many of Silicon Valley's largest businesses joined with net neutrality advocates on Wednesday in an effort to rally public opposition to FCC Chairman Ajit Pai's plan to roll back the … Read the full story by Wendy Davis
Amazon, Google and Twitter, along with hundreds of companies, sent a message Wednesday that net neutrality rules protecting the open internet are in danger of being dismantled by the Trump … Read the full story by Laurie Sullivan
Cable companies and telecoms plan to ask the Supreme Court to vacate the net neutrality rules, on the grounds that the Federal Communications Commission lacked the authority to regulate broadband … Read the full story by Wendy Davis
Have you been reading the trade press lately? Have you noticed some new names and faces being discussed? I have, and I find it interesting to finally see some diversity … Read the full story by Cory Treffiletti
ispDigital a primarily ad technology holding company backed by Spain's powerful Rodes Family, has acquired React2Media via one of its companies, Antevenio. ispDigital, which is best known in the U.S. … Read the full story by Joe Mandese
Unilever's strategy of refusing to scrap campaigns for the sake of it is being borne out in research. Read the full story by Sean Hargrave
Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world. The company is also inviting businesses to monetize Messenger by opening conversations … Read the full story by Gavin O'Malley
Are we at peak duopoly? That's the key question posed by Wall Street analyst in a second quarter earnings preview of the major digital media platforms he follows. Pivotal Research … Read the full story by Joe Mandese
"Big Data" analytics firm Infogroup has launched Constellation Media, a full-service digital agency and named Publicis and WPP vet Gayatri Bhalla to run it. Bhalla, who hast served as vice … Read the full story by Joe Mandese
Until you find yourself the victim of a social media attack, the whole thing seems kind of silly. Words are just words, right? You can ignore name-calling and nasty comments … Read the full story by Steven Rosenbaum
Many buyers don't understand the math behind their audience estimates and just take what is served up by the third-party platform. Stations, you own the inventory and should own the … Read the full story by Thomas Bridge
Days after one influential financial institution issued a "double downgrade" of WPP, another has downgraded the valuations of the entire publicly traded ad sector it covers, including Interpublic, Omnicom, Publicis … Read the full story by Joe Mandese
A double downgrade in the City isn't great, but WPP's woes are just a sign of an industry needing streamlining. Read the full story by Sean Hargrave
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016. Read the full story by Tobi Elkin
Blockchain technology is where ad tech may turn next to address many of the pesky problems that come with programmatic marketing. Using this disruptive technology, marketers may be able to … Read the full story by Philip Rosenstein
PR is a really hard industry for "experiential marketing" -- unless you want to chain a PR person to a chair and have a series of reporters on a surrounding … Read the full story by George Simpson