Lebowitz founded Big Spaceship based on a culture. Although it may be best known for its digital chops, it has emerged as a best-in-breed full-service agency creating campaigns in conventional … Read the full story by Joe Mandese
Popstefanov has created a best-in-class agency combining technical expertise and innovation that improves the way brand marketers interact with consumers digitally. This approach has earned PMG relationships with some of … Read the full story by Joe Mandese
MediaPost is honoring Laurent Potdevin, CEO of Lululemon, not just for rebalancing the once-trendy and then-hammered athleisure company, but for steering it past the rocks that are battering its retail … Read the full story by Sarah Mahoney
Fearless and agile, 360i's leader Sarah Hofstetter has shown a singular flair for developing novel solutions to business problems and imaginative efforts that capitalize on client opportunities. Read the full story by Jack Feuer
The Carat USA CEO's hypersonic ascent -- he came on board as Carat's first chief strategy officer from Mindshare barely four years ago -- has been fueled by his flair … Read the full story by Jack Feuer
Sometimes all it takes to become a Mediapost All Star is to do what you said you were going to do, and then some. And then move on the bigger … Read the full story by Aaron Baar
In a new digital universe, traditional shops realized they had to adapt or die. Omnicom's BBDO adapted - in a way that enabled the agency not just to survive but … Read the full story by Steve McClellan
The self-described "data-driven" executive's 20 years of experience here and in APAC and Australia for UM, Carat and others, has paid off handsomely for the world's largest digital agency. Read the full story by Jack Feuer
When Chris Hollander says that working for Panera Bread is “kind of a marketer’s dream,” he’s referring to the strategy that guides the brand’s interaction with existing and potential customers, … Read the full story by Karlene Lukovitz
Panera has a growing track record for pairing press-generating initiatives tied to clean food and transparency issues with its product launches. Read the full story by Karlene Lukovitz
National TV declines worsened to a 7% drop in the last month of the year from November's 2% slip. For the fourth quarter, national TV fell 4%. Digital saw a … Read the full story by Wayne Friedman
The selection comes after a review that began last year with the aim of centralizing the firm's external marketing services across the Americas, Europe, and Asia-Pacific. Read the full story by Steve McClellan
Mars currently has a three-agency structure operating globally across its three business segments and indicated it intends to consolidate the assignment with one agency. Read the full story by Steve McClellan
The firm has not had a formal media agency review in nearly two decades. The review follows last year's appointment of Casey Hurbis as the finance company's new CMO. Read the full story by Steve McClellan
I was not a big social media user before Nov. 8, 2016, but that all changed when Donald Trump was elected President. Partly because I wanted to understand the role … Read the full story by Joe Mandese
It was not much more than a week ago that a movement seemed to be forming in support of an Oprah Winfrey run for the presidency. Read the full story by Adam Buckman
The ad industry's Trustworthy Accountability Group will require publishers to implement the anti-fraud tool ads.txt in order to receive a seal stating they are "certified" against fraud. Read the full story by Wendy Davis
I've come to realize that brand building is a lot like having kids. Much as you want to, at some point you simply can't control their lives. All you can … Read the full story by Gord Hotchkiss
My wife and I spent some time on a Saturday afternoon shopping for eyeglasses, and found the future of optometry will be unlimited variation, with glasses customized to be one … Read the full story by Steven Rosenbaum
The bomb dropped earlier this week: BlackRock, the largest investor in the world, with more than $6 trillion in investments, put its portfolio companies on notice: Do good or get … Read the full story by Kaila Colbin
First, the Google-owned video site confirmed that human moderators would review every upload from creators in its Preferred program. Once the videos have been reviewed and approved, monetization will be … Read the full story by Alex Weprin
For Amazon, the cost increase comes amid significant investment in original content -- which comes with its Prime service -- and the continued expansion of its Prime shipping benefits. Read the full story by Gavin O'Malley
Jo Ann Ross' comments came in the context of her touting CBS' digital efforts, notably the CBS All Access subscription service (which has an ad-free version and an ad-supported model), … Read the full story by Alex Weprin
WASHINGTON, D.C. -- If there was any doubt that digital media has taken center stage in political marketing, it was put to rest by top execs, operatives and consultants speaking … Read the full story by Joe Mandese
Attorneys general in New York and other states are asking a federal appellate court to invalidate the FCC's "Restoring Internet Freedom" order, which repealed the 2015 net neutrality rules. Read the full story by Wendy Davis
A report from NPR reviewed court documents and financial filings and interviewed 26 of Ross Levinsohn's former colleagues, revealing that the CEO was a defendant in two sexual harassment lawsuits. Read the full story by Sara Guaglione
With time-shifted viewing now part of regular TV consumer behavior, TV ad execs say agencies and advertisers need to change to new local TV measures. Read the full story by Wayne Friedman
The Supreme Court has agreed to revisit a 26-year-old decision that prevented states from requiring many online retailers to collect sales tax. Read the full story by Wendy Davis
The Centro study found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the next 12 months, while 59% said they will no … Read the full story by Joe Mandese
"It's time for a higher standard, like 100 Mbps," FCC Commissioner Jessica Rosenworcel said Friday in a post on Twitter. Read the full story by Wendy Davis
To fill feeds with higher-quality news, Facebook plans to survey a representative sample of users to measure their familiarity with and trust in various publishers. In users' feeds, Facebook also … Read the full story by Gavin O'Malley
What's shakin' at Chastain Park Memorial Hospital? The chief surgeon's hands, that's what! Thank heaven this terrible hospital is fictional. Read the full story by Adam Buckman
A friend told me three things that really surprised me about Facebook: He was no longer on it and didn't plan to go back; his teenagers are never on it; … Read the full story by George Simpson