A law firm claims that Google could face billions in damages for its practice of scanning email content for ad purposes. That remains to be seen in court. Read the full story by Ray Schultz
Comcast made a surprise bid for Sky last month -- outbidding 21st Century Fox, which had previously made a bid for the company, only to find it in regulatory limbo … Read the full story by Alex Weprin
While conventional "showrooming" has grown significantly, many consumers now also comparison shop at Amazon before making a purchase at another online retailer -- a finding that comScore previewed as part … Read the full story by Joe Mandese
Queen Latifah, Toni Braxton, Kristin Davis, Olivia Munn, Marcia Clark and Leah Remini were among the presenters, each telling a personal story, and introducing clips from A+E channels including History, … Read the full story by Alex Weprin
Popcorn is scheduled to speak at the annual Association of National Advertisers' Brand Activation Conference in Chicago April 16-18. Here's a preview. Read the full story by John Wolfe
WPP CEO Martin Sorrell earned a 2017 incentive bonus worth many times more than most people make in a lifetime. Read the full story by Richard Whitman
Around 26 million people watch content through Amazon's Prime Video service, making it one of the largest streaming video services in the world, behind only YouTube and Netflix. Read the full story by Alex Weprin
One of the most important objectives for any brand is share of voice, but when it comes to smart speakers, brands may be losing theirs. According to just-completed research from … Read the full story by Joe Mandese
I am convinced that the emergence of direct-brand companies will have an enormous and positive impact on TV advertising. Why? Because when these companies needed to scale, TV had already … Read the full story by Dave Morgan
Toys R Us formally announced early today it is preparing to liquidate the company and shutter or sell its 735 remaining stores in the U.S., leaving about 33,000 retail workers … Read the full story by Thom Forbes
P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kraft Heinz, Mondelez and General Mills saw M cap value declines. Read the full story by Karlene Lukovitz
More consumers are adopting voice-activated devices and smartwatches, but not necessarily to their full potential -- and most are not using them to buy things. Read the full story by Chuck Martin
A number of polls show consumer confidence trending at or near recent highs, but when you drill below the surface macroeconomic indicators, there's still a fair amount of anxiety among … Read the full story by Joe Mandese
The Groupe will service Campbell's U.S. retail, Canadian and Asia-Pacific creative, digital, technology and consumer promotion efforts, in addition to global media-planning and buying duties. The appointment brings Campbell's roster … Read the full story by Steve McClellan
Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites in the past year. The company … Read the full story by Laurie Sullivan
Google fell from No. 8 to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday. Apple also tumbled hard, dropping from No. 5 to No. 29. … Read the full story by Laurie Sullivan
A group of over 170 senior women ad agency execs including DDB's Wendy Clark and The Martin Agency's Kristen Cavallo has formed a partnership with women's advocacy organization timesupnow.com. The … Read the full story by Steve McClellan
I've been in Spain and Portugal for three weeks, with 21 days of rain and gale-force winds, and have spent little time thinking about online media. But for what they're … Read the full story by Gord Hotchkiss
This isn't the first time the subject of Time Inc.'s namesake title being sold has come up, but it may be the first time specific actions have been discussed so … Read the full story by Melynda Fuller
In a sign of just how seriously the controversial church is investing in the network, it bought out the advertising space on YouTube's homepage to promote the project. Read the full story by Alex Weprin
At a time when the compensation and fees -- especially rebates from media suppliers -- are under greater scrutiny than ever before, an analysis of a major agency holding company … Read the full story by Joe Mandese