Almost two weeks after its Nielsen deal expired, CBS Corp. and the media-measurement company announced a renewal of its agreement for national, digital and local audience measurement. Read the full story by Wayne Friedman
Direct marketing trailblazer Lester Wunderman, who is credited for coining the term "direct marketing," founded Wunderman, Ricotta & Kline in 1958, which became the leader in direct response, database marketing … Read the full story by Joe Mandese
The "Choose Your Own Adventure" book series publisher alleges that its trademark was infringed by Netflix. Read the full story by Wendy Davis
With three weeks to go, CBS says over 90% of its Super Bowl TV advertising inventory has sold, with 30-second commercial prices averaging $5.2 million -- up slightly over a … Read the full story by Wayne Friedman
The ecosystem is typically fragmented across a range of agencies, service providers and consultants, as well as internal partners and service providers. Read the full story by Maarten Albarda
Fool me once, shame on you. Fool me twice, shame on me. Continue fooling me, and we have a seriously dysfunctional relationship. That's how I feel about the media after … Read the full story by Joe Mandese
LAS VEGAS -- It's inside Eureka Park, as well as in private meetings around CES, where marketers can find the most exciting startups. Here's a selection of the "secret" startups … Read the full story by Fred Schonenberg
In a blog post, Google data scientist Sean O'Keefe outlines Google's website SEO strategy and provides a starter guide on how to optimize sites. Basic tips include starting small, embracing … Read the full story by Laurie Sullivan
Freedive will include a selection of acquired movies and TV shows, with the launch lineup including TV shows like "Fringe" and "Heroes" and movies such as "The Last Samurai" and … Read the full story by Alex Weprin
Among the disruptions I expect: more retailers shutting down, more trade disputes and tariffs, and macroeconomic challenges. Read the full story by Dave Morgan
For their presentations Tuesday night, the president and his two opponents get F's. Read the full story by Adam Buckman
As NBCUniversal continues to cut back on traditional TV ad time on all its networks, the company has seen growth in digital media outside its traditional TV network. Read the full story by Wayne Friedman
The case is only the first filed against Cambridge Analytica, according to Britain's ICO. Read the full story by Ray Schultz
The parent company of Cambridge Analytica admitted it violated a UK privacy law by refusing to provide an American citizen with his data. Read the full story by Wendy Davis
InBev will run eight ads for five brands: Budweiser, Bud Light, Michelob Ultra, Stella Artois, Bon & Viv Spiked Seltzer. Read the full story by Karlene Lukovitz
According to Zuckerberg, the real challenge will be facing people whose lives his company affects, for better or worse. Read the full story by Gavin O'Malley
Diverse teen group Now United will help launch the platform, through packaging, TV, digital and out-of-home advertising. Pepsi, Doritos and Bubly will each run 30-second Bowl ads. Read the full story by Karlene Lukovitz
For Facebook, 2018 came in like a lion, and went out like a really pissed-off Godzilla with a savagely bad hangover after the Mother of all New Year's Eves. Read the full story by Gord Hotchkiss
The agreement, which does not include search advertising, gives marketers working with Verizon Media access to 20% more native inventory through the Oath Ad Platforms. Read the full story by Laurie Sullivan
A world without Nielsen ratings? CBS, in theory, might be tempting that notion. The reality is that it is currently impossible to operate a TV network in the long term … Read the full story by Wayne Friedman
The era of brands sitting on the sidelines is over. Every ad placement is now an endorsement. Read the full story by Steven Rosenbaum
Citing "relatively low stock trading levels, and improved 2019 stock price targets," Wall Street analyst Brian Wieser has upgraded his ratings for both Interpublic's and Publicis' stocks to "buy" from … Read the full story by Joe Mandese
This week, the ad industry will take a major step toward so-called "omnichannel" integration as MediaMath rolls out a system with digital out-of-home platform Place Exchange that enables advertisers and … Read the full story by Joe Mandese
"We're returning to the biggest advertising stage to let America know that electric has gone Audi," says Audi's Loren Angelo. Read the full story by Tanya Gazdik