W+K will oversee all creative responsibilities for McDonald's largest market, with more than 14,000 restaurants. Although the partnership marks a significant win for W+K and independent agencies overall, the agency's … Read the full story by Larissa Faw
Leading U.S. lawmakers on Friday announced they are asking Amazon, Apple, Facebook and Google for internal documents. House Judiciary Committee chairman Jerrold Nadler explained that the documents will provide the … Read the full story by Laurie Sullivan
Between the unrealistic promises and the name-calling, the third Democratic debate was one tough slog. Read the full story by Adam Buckman
PQ Media says growth will ramp up in 2020 and the years following, rising to $78.01 billion by 2023, with global consumer exposure to OOH advertising rising 0.7% through 2023 … Read the full story by Wayne Friedman
There are some areas of digital that television needs to completely avoid, like the problems of fraud, bots and unviewable impressions. Read the full story by Dave Morgan
The addition of out-of-home viewers to national ratings is good news for sports and news networks in particular, which can see total audience lifts averaging 11% and 7%, respectively. Read the full story by Karlene Lukovitz
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discovery program issues, Nielsen's Gracenote has started a new ID system. Read the full story by Wayne Friedman
It is coincidental that two of the most noticeable shows on TV just now required that their casts from long ago be reassembled. Read the full story by Adam Buckman
It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a new analysis from the equities research … Read the full story by Joe Mandese
WPP and InMobi Group have entered into a partnership in India to jointly help clients build mobile marketing and media plans. Read the full story by Steve McClellan
I wrote a column immediately afterward with a specific message worth revisiting: Never take interpersonal relationships for granted. Read the full story by Cory Treffiletti
Eighteen years later, marketers share their own stories of horror, disbelief, sadness, and even luck. Read the full story by Laurie Sullivan
Here's my suggestion. Instead of sending mixed signals -- and risk going "negative" -- why don't all of the Democratic candidates pool their media dollars and messaging to convey a … Read the full story by Joe Mandese
"Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws," … Read the full story by Wendy Davis
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to the business and measurement agenda of … Read the full story by Joe Mandese