When two of Madison Avenue's most venerable agency brands -- J. Walter Thompson and Ogilvy & Mather -- spun off their media departments to form a new dedicated media services … Read the full story by Joe Mandese
While it's not uncommon for MediaPost to recognize the same organizations years in a row as our media agencies of the year, our selection of Omnicom as this year's holding … Read the full story by Joe Mandese
In a year when many retailers are circling the drain, Target is thriving. Read the full story by Sarah Mahoney
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. Read the full story by Joe Mandese
Normally, this category recognizes suppliers of media inventory, data or technology, but in a MediaPost first, we're naming an industry watchdog. Read the full story by Joe Mandese
Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global messaging brand WhatsApp. Read the full story by Steve McClellan
360i plans to automate a "significant" amount of processes throughout the agency in 2020, pulling out the mundane tasks and giving them to machines. A team has been meeting regularly … Read the full story by Laurie Sullivan
Brien has been a leader in the advertising and media business for most of his career, much of the time turning around companies that had come off the tracks. Read the full story by Steve McClellan
When Ally Financial CMO Andrea Brimmer spoke at a recent Association of National Advertisers conference, the large audience was completely riveted. Read the full story by Tanya Gazdik
It was nearly impossible to avoid 2019's so-called chicken wars. Popeyes threw the first punch last summer by introducing a Chick-Fil-A-like sandwich, sparking the latter chain to respond with its … Read the full story by Larissa Faw
Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but not necessarily always pleased about the … Read the full story by P.J. Bednarski
Shane Ankeney, our 2019 Media Executive All-Star, is proof positive that nice guys can finish first. In the four years that the deeply experienced media veteran has served as Havas … Read the full story by Jack Feuer
When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has already been through many changes -- in leadership and in business models. Not … Read the full story by Joe Mandese
As Group Director of Digital Engineering, Jonathan Kim has overseen an elite team of "digital engineers" at The Media Kitchen who develop new ways of leveraging digital media technology - … Read the full story by Joe Mandese
Last year when Kristen Cavallo received many best-of 2018 accolades, these honors were based largely on her potential as the first female creative leader of The Martin Agency. A year … Read the full story by Larissa Faw
MediaPost 2019 Creative All-Star Scott Donaton has a simple philosophy. Deceptively simple. "For me the best definition of a brand is that it's a promise," he told attendees at last … Read the full story by Jack Feuer
Much like the agency he founded -- Sparks & Honey -- Terry Young defies a simple description. He began his career in the late 90s at seminal digital agency IPG's … Read the full story by Joe Mandese
In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from the U.S. Ad Market Tracker, a … Read the full story by Joe Mandese
The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted … Read the full story by Joe Mandese
Hyundai's Boston-centric spot will star actors Chris Evans, John Krasinski and Rachel Dratch and baseball legend David Ortiz. Read the full story by Tanya Gazdik
Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial subscribers in mid-July. Read the full story by Wayne Friedman
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he … Read the full story by Joe Mandese
Why won't Facebook ban the whole political spectrum of ads, content, posts, etc.? Read the full story by Maarten Albarda
I'm all for fixing the way Facebook has poisoned our political discourse. But straight up banning political ads isn't it. Read the full story by Kaila Colbin
Google's decision to block cookies set by ad-tech companies could "choke off the economic oxygen from advertising that startups and emerging companies need to survive," the ANA and 4As say. Read the full story by Wendy Davis
Let's admit that we're human, that we err, and that -- sometimes -- the other side just might be right about some things. Read the full story by Gord Hotchkiss
A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. But the ANA says the bill … Read the full story by Wendy Davis
Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to ethics, regulatory issues, ad clutter, and … Read the full story by Joe Mandese
2020 and the couple of years after are going to be really, really tough for ad-supported streaming services to get real traction. Read the full story by Dave Morgan
Combining CBS and Viacom advertising staff under Jo Ann Ross, who will lead ad sales for ViacomCBS, has resulted in many staff changes with some senior veteran CBS and Viacom … Read the full story by Wayne Friedman
Meghan's dad is likely to be called as a witness against her, and evidence could include personal text messages. Read the full story by Sean Hargrave
Verizon Digital on Tuesday launched a search engine aimed at keeping the data separate from the person searching. OneSearch becomes the telecom company's privacy search engine through their media company … Read the full story by Laurie Sullivan
Adblock Plus and other ad blockers that whitelist ads from paying companies engage in deceptive and unfair practices, Senator Ron Wyden (D-Oregon) says in a letter to the FTC. Read the full story by Wendy Davis
Among the changes, Chris Williams has joined the agency as President/Chief Investment Officer. Williams succeeds Kristina Lutz who will work on consulting projects within the broader Publicis Media network. Read the full story by Larissa Faw
Hanes is one of those traditional brands that is soaring on D2C efforts. Read the full story by Sarah Mahoney
Ten years ago, FX Networks benchmarked a "Peak TV" milestone revealing there were more hours of original scripted series than a person had time to watch. Ten years later, FX … Read the full story by Joe Mandese
OANN says it's available in just 35 million homes, but Hicks Equity Partners is wooing investors for a $250-million bid by promising to strike carriage deals with more MVPDs and … Read the full story by Karlene Lukovitz