National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation of … Read the full story by Wayne Friedman
Both meetings are set for June. Omnicom is taking an in-person/online "hybrid" approach, while WPP's in-person meeting is closed to shareholders who will be able to vote by online proxy. Read the full story by Steve McClellan
While much of America won't be taking Mom out for brunch, new research indicates emotional connections may be off the charts. Read the full story by Sarah Mahoney
Moms will trust retailers to adhere to safety guidelines - but they'll want want a little more to help them feel safe. Read the full story by Maria Bailey
Ninety-nine percent of our TV newscasts are made up of stories connected to the pandemic. The other 1%? The weather. Read the full story by Adam Buckman
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due to the disruption caused by the … Read the full story by Joe Mandese
One of the most disruptive effects of COVID-19 for brands may be the impact it could have on brand loyalty as many Americans begin shopping for alternative brands and retailers. … Read the full story by Joe Mandese
Analogies between TV ad and food buying: Suppose you decided to hire someone to help you plan all your meals a year in advance. Read the full story by Dave Morgan
Approximately 60% of the chain's stores have drive-through service -- a factor that has helped it avoid the 100% shutdown it experienced in China. Read the full story by Steve Ellwanger
How do you market when the new normal is probably not the new normal long-term, it's just the normal for now? Read the full story by Maarten Albarda
All pussyfooting aside, here are some facts concerning media coverage of sexual accusations surrounding those running for and/or serving high office. Read the full story by Joe Mandese
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion to … Read the full story by Karlene Lukovitz
Facebook said it experienced a "significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads." Read the full story by Gavin O'Malley
After one of history's greatest plagues, humanity abandoned a cocoon of medieval beliefs, cultural and scientific ideas flourished, art and science gained focus, feudalism gave way to capitalism, and religious … Read the full story by Joe Mandese
Other than "Parasite," how many of us have ever really paid attention to movies or TV shows from South Korea? Read the full story by Adam Buckman
Consider State Farm's ad, via ESPN, about the 1988 Chicago Bulls season. Read the full story by Wayne Friedman
Google parent Alphabet surprised investors with stronger-than-expected Q4 2019 results, especially from ad revenues, and from YouTube within that. YouTube's ad revenues soared 33% to $4 billion. Read the full story by Joe Mandese
Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overall lift in visitors to dealerships, according to Alphonso. Read the full story by Tanya Gazdik
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud drove Alphabet's Q1 revenue to $41.16 billion, up 13% vs. the year-ago quarter, or 15% on a constant currency … Read the full story by Laurie Sullivan
These days, ordinary people doing extraordinary things are being raised to the rank of hero thanks to the surging tides of social media. Read the full story by Gord Hotchkiss
That's part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those sectors. "I'm looking for dramatic answers … Read the full story by Steve McClellan
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this year, at least one analyst is … Read the full story by Joe Mandese
A new two-hour documentary about the Vatican is a classic example of TV's great ability to take you places you otherwise cannot go yourself. Read the full story by Adam Buckman
The network -- the first to schedule a virtual advertising update presentation in May -- does not consider it a replacement for the traditional upfront, say insiders. Read the full story by Karlene Lukovitz
While I have a soft spot in my heart for theaters, the chains are in a race to the bottom to ruin the experience and chase customers into the direction … Read the full story by George Simpson
Other notable participants include PGA Tour pro Rickie Fowler, actress Madelaine Petsch and rapper Ludacris. Read the full story by Tanya Gazdik
Net income slipped 29% to $2.5 billion, as the Seattle-based company grappled with the intense logistical challenges of strong demand. Read the full story by Sarah Mahoney
Rather than celebrate an "inward" milestone, the brand wanted to honor those who have made a difference, says Spark44's Christopher Barus. Read the full story by Tanya Gazdik
The "Pajama Potluck Auction" is putting up for bid virtual coffee chats and other offerings, with proceeds earmarked for shelters in cities across the nation. Read the full story by Larissa Faw
The campaign will appear on social channels including Instagram, Facebook and YouTube and is supported through programmatic media buys that also include banners. Read the full story by Larissa Faw