Revlon established in-house agency The Red House a couple of years ago and reported total ad expenses of $507 million for 2018. The company is on a mission to cut … Read the full story by Richard Whitman
The Justice Department and state attorneys general are preparing to sue Google for allegedly using its market power to squelch competition, according to a report in Friday's "Wall Street Journal." Read the full story by Wendy Davis
Political ad spend for the 2020 political season so far is at $2.19 billion -- more than $1 billion more than spending at this point in 2016 and 2018 -- … Read the full story by Wayne Friedman
As brands around the world look forward to recovery, here are three things they need to consider as they build their future-proofing roadmaps to emerge from this crisis stronger than … Read the full story by Helen Lin
Thanks to a contagious disease, there will be no pressing of the flesh or saving of seats this year. Read the full story by Adam Buckman
For example, why did so many soft drink companies cut back so much on their TV ad spend after sports programming went on hiatus? Read the full story by Dave Morgan
The three phases envision 25% occupancy, 50% occupancy and full-use of office space. For now the firm's company-wide work-from-home policy remains in effect. Read the full story by Steve McClellan
National TV revenue could drop to around $13 billion from a more typical $20 billion upfront marketplace, collectively pulled in from broadcast and cable networks and national syndication programs. Read the full story by Wayne Friedman
Madison Avenue was trending this morning, thanks to an assist from the Commander-in-Tweet. But not in the good way. "Thank you to all my great Keyboard Warriors," @realDonaldTrump's account tweeted … Read the full story by Joe Mandese
The CW will fill its Q4 schedule with acquired "fresh original" scripted series and alternative programming and will have much more original programs week-to-week, vs. repeat programs typically seen throughout … Read the full story by Wayne Friedman
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and … Read the full story by Wayne Friedman
The new agency will have 3,000 employees across 24 markets with clients including American Express and Toyota. Read the full story by Steve McClellan
Maybe this is just the shot in the arm the retail world needs to compete with a totally digital-centric retail experience? Read the full story by Cory Treffiletti
The award, effective July 1, came after a formal review that began last November. The incumbent was Publicis Groupe's Starcom. Read the full story by Steve McClellan
If I were going to cast someone to portray a villain working behind the scenes on a secret weapon to fight the Resistance in order to keep an evil empire … Read the full story by Joe Mandese
Ad spending during this year's upfront network TV marketplace will decline 33% from last year's, if one occurs at all. Those are the findings of the most recent wave of … Read the full story by Joe Mandese
While CEOs are hesitant to reveal specific strategies since every office will be evaluated differently, there are a few commonalities shared across many shops. Read the full story by Larissa Faw
Intelligence will ultimately prevail over ignorance --- but we need that happening in a public forum, not a private research lab somewhere in Silicon Valley. Read the full story by Gord Hotchkiss
The hypocrisy continues, as several hosts continue to urge other businesses across America to reopen. Read the full story by Karlene Lukovitz
Office reopenings will be gradual and will be managed by country leads. The Groupe has formed a task force to assist with reopenings. Read the full story by Larissa Faw
Lawyers for Illinois residents are asking a federal judge to grant preliminary approval to Facebook's $550 million settlement of a biometric privacy lawsuit. Read the full story by Wendy Davis
A 38-year veteran of the agency and CEO for the last 12 years, Stephen Allan will be succeeded by longtime colleague Nick Lawson who officially takes over on July 1. Read the full story by Steve McClellan
The new version makes it easier to create ads as well as groups, events and pages, and includes dark mode to reduce glare, improve video viewing. The rollout reflects Facebook's … Read the full story by Karlene Lukovitz
Major TV station groups are witnessing sharp ad declines of around 35% to 40% a month and a half into Q2 due to COVID-19, according to recent earnings calls with … Read the full story by Wayne Friedman