As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. Read the full story by Adam Buckman
Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, the King of Cold Cuts, battles a high-quality competitor. Read the full story by Sarah Mahoney
Brands underscore their relevance in the pandemic era with sanitizer samples and promotion honoring stadium sanitation staffers. Read the full story by P.J. Bednarski
Magnite and SpotX claim the merger will create the largest independent CTV/video advertising sell-side platform for the programmatic marketplace. The deal is expected to close in Q2 2021. The combined … Read the full story by Wayne Friedman
CMO Olivier Francois has a history of keeping Super Bowl creative close to the vest. Read the full story by Tanya Gazdik
Come Game Day, hungry fans -- and more-resilient restaurants -- may surprise us all. Read the full story by Sarah Mahoney
A Verizon 5G SuperStadium in the NFL mobile app will let fans with an iPhone 12 engage with seven different camera angles if they're in the stadium and five angles … Read the full story by Karlene Lukovitz
The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand -- tracked by Standard Media Index, … Read the full story by Joe Mandese
Let's take a look at three significant yet unexpected events resulting from collective action. Read the full story by Ted McConnell
In 2020, YouTube experienced more than 40% growth in the U.S. for the number of hours of sports-related videos uploaded to the site. Read the full story by Laurie Sullivan
This cartoon show poses an eternal question: If you were assigned to craft a new image for Hell, what would you do? Read the full story by Adam Buckman
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their behalf. But not all companies covered … Read the full story by Wendy Davis
An R3 Worldwide analysis found that creative agency new business revenue fell more than 12%, partially offset by media agency gains of nearly 7%. Read the full story by Steve McClellan
Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a year after Ascential made a $10 … Read the full story by Joe Mandese
CEO Arthur Sadoun said he appreciates the sacrifice team members made "when the world was falling apart" in order to "protect jobs." He appeared in an internal video that was … Read the full story by Larissa Faw
Clarke discusses biggest issues facing media measurement, including the pandemic. Read the full story by Charlene Weisler
Amazon founder Jeff Bezos will step down as CEO and become executive chair in the third quarter, the company announced as part of today's earnings release. Andy Jassy, CEO of … Read the full story by Joe Mandese
The People's Privacy Act, introduced by Washington state Rep. Shelley Kloba and backed by the ACLU, is being touted as a more stringent bill than the measure introduced last month … Read the full story by Wendy Davis
Men are shaving less -- sporting what's known as "designer stubble" -- or not at all, driving the need for beard care. Read the full story by P.J. Bednarski
Facebook plans to encourage iPhone and iPad users to allow online tracking by telling them that tracking will result in "ads that are more personalized" and will also "support businesses … Read the full story by Wendy Davis
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing API … Read the full story by Laurie Sullivan
It's important, not just because it might mitigate risk, but because it will instigate conversations about what's appropriate. Read the full story by Joe Mandese
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average … Read the full story by Joe Mandese
Ever since ex-President Trump was muzzled by social-media, our world seems noticeably calmer. Read the full story by Adam Buckman
On YouTube and Facebook, Budweiser's video ad about why it's sitting out the Super Bowl is outperforming the pre-game preview ads and teasers from the brands who are running in-game … Read the full story by Karlene Lukovitz