The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the COVID-19 pandemic, according to a mid-year … Read the full story by Joe Mandese
The agency was sold back to its management team, led by CEO John Kramer. Read the full story by Steve McClellan
I analyzed data for the game Smite and found it would rank as the 11th largest TV network in the U.S for males 18-34. Read the full story by Dave Morgan
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. Read the full story by Joe Mandese
Last year's award winners included Lincoln's Joy Falotico, who was selected as automotive marketer of the year. Read the full story by Tanya Gazdik
ABC's new "Celebrity Dating Game" is the kind of TV-show idea you think of when you're drunk. Read the full story by Adam Buckman
The investment, announced Thursday, is the beginning of a major push in support for diversity. Read the full story by Laurie Sullivan
Core, non-political advertising is expected to grow 5.4% this year, partly reversing a 23% decline in 2020. BIA says local TV-owned digital advertising will rise 7% in 2021. Read the full story by Wayne Friedman
The White House Wednesday rescinded executive orders issued by former President Donald Trump that aimed to ban Chinese-owned apps TikTok and WeChat from operating in the U.S. Read the full story by Wendy Davis
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. Read the full story by Lisa Niemeyer
The editors of a Charlotte, NC newsletter experimented with letting an AI program write an issue. Here's what happened. Read the full story by Maarten Albarda
Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston during … Read the full story by Laurie Sullivan
The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series "Yasuke" and "Eden," and "decorative items" … Read the full story by Wayne Friedman
Nielsen's local TV ratings understated viewing during the COVID-19 pandemic, according to preliminary findings of an internal analysis conducted by Nielsen. The analysis, which was conducted in response to requests … Read the full story by Joe Mandese
At-home streaming of new theatrically intended business will keep some films from reaching a full exclusive revenue level in cinemas. Read the full story by Wayne Friedman
Full budgets aren't disclosed but 20 clients have committed to earmarking 2% of their media budgets to black-owned media companies beginning with the 2021 upfront marketplace discussions. Read the full story by Steve McClellan
Ohio Attorney General Dave Yost is asking a state judge to declare Google's search engine a common carrier and prohibit the company from prioritizing its services or products in the … Read the full story by Wendy Davis
"Scatter pricing is at all-time highs. We used to say that [a lot]. But it really is. There is nosebleed pricing out there," says ViacomCBS CEO and President Bob Bakish. Read the full story by Wayne Friedman
Political action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., according to the latest edition of … Read the full story by Joe Mandese
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life and … Read the full story by Joe Mandese
The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. Read the full story by Ray Schultz
The three-pronged plan include includes a commitment to sourcing 100% renewable electricity by 2030 across the holding company's portfolio of subsidiaries. Read the full story by Steve McClellan
After more than a decade as Facebook's chief face on Madison Avenue, Carolyn Everson is leaving the company. Everson, who has been with Facebook since March 2011, fittingly announced her … Read the full story by Joe Mandese
More than two-thirds (68%) said they felt they were "doing their best work" while working from home during the pandemic. Read the full story by Joe Mandese