The ANA report was a wake-up call for marketers, some of whom were not paying close attention to their media agency relationships. Now the ANA is probing the programmatic industry. Read the full story by Amy Corr
Algorithms are like little kids. They take everything literally, so you have to be extremely careful with the instructions you provide. Read the full story by Kaila Colbin
Google is developing an alternative to the industry standard for classifying skin tones. Technology researchers and dermatologists say today's process does not access whether products are biased against people of … Read the full story by Laurie Sullivan
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's expanded pool of actual media buys … Read the full story by Joe Mandese
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." Read the full story by Tony Jarvis
In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time inside with digital and analogue media … Read the full story by Joe Mandese
The network is also reportedly suggesting that prime ad positions within the Super Bowl LVI broadcast may be contingent on also buying time in NBC's 2022 Beijing Winter Olympics broadcast. Read the full story by Karlene Lukovitz
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, similar … Read the full story by Wayne Friedman
The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand how time is spent across every … Read the full story by Joe Mandese
The delay will provide more time for the MDC board's committee evaluating the merger to consider revised terms by Stagwell in the face of mounting opposition to the original proposal … Read the full story by Steve McClellan
TV's role as an ad medium is getting a shot in the arm this month -- if the claims about the upfront sales season's robust health are accurate. Read the full story by Adam Buckman
Khan, who was approved Tuesday by a Senate vote of 69-28, was among the counsel to the House Judiciary Committee's antitrust subcommittee, which criticized large tech companies in a report … Read the full story by Wendy Davis
True friends will pick lice out of your fur -- or they would, if they were monkeys. Facebook Friends feel entitled to belittle your 10K run. Read the full story by Gord Hotchkiss
There are profitable options, such as offering a completely different video packaging product. Read the full story by Wayne Friedman
YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 elections. Read the full story by Karlene Lukovitz
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a commodity that is very valuable," says … Read the full story by Wayne Friedman
Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have updated their global forecasts, bringing Madison … Read the full story by Joe Mandese
Somehow, for reasons unknown, the smallish ViacomCBS-owned TV network known as The CW has an uncanny knack for storytelling. Read the full story by Adam Buckman
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. Read the full story by Wayne Friedman
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. Read the full story by Joe Mandese
Giveaway promotions from craft wine brand The Federalist and hard seltzer brand Spindrift Spiked make good use of summery themes. Read the full story by Les Luchter