The firm collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries. Read the full story by Steve McClellan
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, No. 3 Dove, and many others. Read the full story by Joe Mandese
This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. Read the full story by Joe Mandese
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the equity of their own consumers. Read the full story by Joe Mandese
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against so-called "surveillance advertising." Read the full story by Wendy Davis
IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. Billings were not disclosed, but the … Read the full story by Joe Mandese
One of the things that has struck me while covering this year's event, is how odd it is sitting here in a highly vaccinated U.S. state, and being reminded how … Read the full story by Joe Mandese
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and is working on ways to replace … Read the full story by Laurie Sullivan
"So Freakin' Cheap" is about the lengths some people will go to save not only a buck or two, but also dimes and pennies. Read the full story by Adam Buckman
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. Read the full story by Steve McClellan
Major challenges for what P&G termed "off-earth laundering" include ingredient safety and compatibility with NASA life support systems. Read the full story by Les Luchter
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action status in a lawsuit against Facebook over ad clicks from fake accounts, a judge ruled Tuesday. Read the full story by Wendy Davis
While Madison Avenue often talks about innovation in terms of "big ideas" and cutting-edge technology, the winners of this year's Lions Innovation awards had the common theme of solving the … Read the full story by Joe Mandese
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience? Read the full story by Gord Hotchkiss
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing and others with the release of its Search engine in beta on all Brave browsers for desktop, Android, and … Read the full story by Laurie Sullivan
Omnicom's PHD unit was named the "media network of the festival" at this year's Cannes Lions awards. The distinction, which is based on a cumulative points system derived from the … Read the full story by Joe Mandese
The challenges of naming a TV show are reflected in the title of a new lighthearted summer series premiering Thursday night on ABC. Read the full story by Adam Buckman
Less than a week after Facebook announced plans to roll out its first in-game ads inside virtual-reality game "Blaston" supported by Oculus, Resolution Games pulled the ads after hearing from … Read the full story by Laurie Sullivan
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed … Read the full story by Joe Mandese
If uncertainty surrounds Syfy's future in the summer-shark space, Discovery and NatGeo are swimming full-speed ahead into their own annual shark-a-thons. Read the full story by Adam Buckman
Some startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" takes place online vs. the physical … Read the full story by Joe Mandese
The lesson here for ad folks: We need to be careful not to conflate what media folks talk about with what Americans actually do. Read the full story by Dave Morgan
Interpublic has tapped Initiative's Mat Baxter as global CEO of Huge, a new role at the DUMBO-based digital agency. Read the full story by Joe Mandese