How did a guy like Mike Richards land the "Jeopardy!" host job? One reason could be: There are no real quiz show hosts anymore. Read the full story by Adam Buckman
Walmart has confirmed the results of a six-month review process for the $400 million-plus account. WPP's Haworth handled the business for the past five years. Publicis Groupe's areas of focus … Read the full story by Steve McClellan
The MRC says its full board needs to review Nielsen's request. The MRC says the hiatus request is for a temporary period, to be used "outside the normal MRC audit … Read the full story by Wayne Friedman
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend. Read the full story by Tanya Gazdik
"Apple's current path threatens to undermine decades of work by technologists, academics and policy advocates towards strong privacy-preserving measures being the norm across a majority of consumer electronic devices and … Read the full story by Wendy Davis
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode with the Media Rating Council. "We … Read the full story by Wayne Friedman
The firm would also consider sale of a minority stake. Mailchimp, which has expanded its services for SMBs beyond email, is exploring options that could lead to a sale, with … Read the full story by Ray Schultz
The ads' central claim has been rejected by doctors and fact-checkers, notes "The Washington Post." Read the full story by Karlene Lukovitz
Mozilla's Firefox browser is rolling out a new feature that it says will allow users to "delete all traces" of "sneaky third-party cookies" -- including so-called supercookies, which ad companies … Read the full story by Wendy Davis
Google Ads in the coming months will expand its safeguards to prevent age-sensitive ad categories from serving up to people under 18 as more schools, classes, and meetups are held … Read the full story by Laurie Sullivan
What was once considered unthinkable can eventually become acceptable or even popular, given shifting sensitivities of the public. Read the full story by Gord Hotchkiss
NBCU says it was the most-streamed Olympics event ever at nearly 6 billion streaming minutes. That is up 22% from 2016 Rio Olympics and 95% more than 2018 PyeongChang Olympics. Read the full story by Wayne Friedman
Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million. Read the full story by Wayne Friedman
"While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved in the Ad Observatory project to … Read the full story by Wendy Davis
Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median age, which helped change the way … Read the full story by Steve Sternberg
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicating … Read the full story by Joe Mandese
It is the first scripted TV show of its kind to focus on Native-American teens in contemporary America. Read the full story by Adam Buckman
What we rarely seem to acknowledge are the clients. Specifically, client behaviors that help enable great ideas. Read the full story by Mike Cronin
"Instead of focusing on making it easy for people to report content that's shared with them, Apple has built software that can scan all the private photos on your phone … Read the full story by Wendy Davis
This holiday season, like last year, is sure to look different with much less browsing in stores, and more being done online. It's a hybrid model, and marketers should expect … Read the full story by Laurie Sullivan
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely follow. Read the full story by Laurie Sullivan
Apple famously touts itself as the pro-privacy tech company, but it's rolling out new surveillance software that experts find troubling. Read the full story by Wendy Davis
The company said it now expects full-year organic growth of between 9% and 10% for 2021. The results were another strong signal that Adland is well on the road to … Read the full story by Steve McClellan