Intuit says the acquisition will help it accelerate acquisition of small-business clients. Read the full story by Karlene Lukovitz

TransUnion, one of the Big 3 U.S. credit reporting services, has acquired ad technology and data giant Neustar in a deal valued at $3.1 billion, and will use it to … Read the full story by Joe Mandese

Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media options, this morning announced a deal … Read the full story by Joe Mandese

The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without merit. Read the full story by Steve McClellan

"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. Read the full story by Sarah Mahoney

A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's … Read the full story by Wendy Davis

The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak … Read the full story by Joe Mandese

Assembly will be led by current ForwardPMX Global CEO, James Townsend, who is also the Global CEO of Stagwell Media Network. The agency's management team will be a combination of … Read the full story by Steve McClellan

Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? Read the full story by Joe Mandese

A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols. Read the full story by Joe Mandese

The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time. Read the full story by Joe Mandese

Agencies -- including Dentsu, Havas, McCann and Publicis -- agreed to new global standards for influencer marketing of alcohol, especially to prevent minors from being exposed to it. Read the full story by Joe Mandese

Muhammad Ali was once arguably the most famous human on the planet Earth. Read the full story by Adam Buckman

More than 27% of all traffic to Shopify stores in 2021 to date has come from international buyers. Complexities like currency conversion, language localization, providing local payment methods, and duty … Read the full story by Laurie Sullivan

Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues. Read the full story by Wendy Davis

Advertising is on track to surpass $1 billion in digital music revenues this year. Read the full story by Joe Mandese

In "Y: The Last Man," a mysterious virus kills every man on Earth except one guy. Read the full story by Adam Buckman

The campaign calls attention to "coded bias" and the many ways beauty filters and search results promote Eurocentric beauty standards. Read the full story by Sarah Mahoney

They were once among the most reliable annual shows on TV, but recently, awards shows have taken a beating. Read the full story by Adam Buckman