The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive. Read the full story by Laurie Sullivan
WPP issued a statement noting violations occurred during the Sorrell administration and that new compliance measures have been put in place. Read the full story by Steve McClellan
The expansion of the U.S. ad economy slowed to 17.% in August -- the weakest growth in half a year, due to tougher comparisons with August 2020, which was the … Read the full story by Joe Mandese
Google execs are negotiating with their counterparts at ByteDance and Facebook to get data needed to index and rank videos on TikTok and Instagram, respectively, in search results, according to … Read the full story by Laurie Sullivan
Both are currently handled by Wieden+Kennedy, and the agency is expected to participate in the review. W+K won the creative account in 2015, adding media in 2018. Read the full story by Steve McClellan
Google will now offer users of its products more information about their ad experience with specific company products -- including new advertiser pages. Read the full story by Laurie Sullivan
With ineffectual blow after ineffectual blow doing nothing more than superficial damage, it seems the Facebook empire is here to stay. But there may be cracks in the hegemony. Read the full story by Kaila Colbin
Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about … Read the full story by Barry Lowenthal
CEO Mark Zuckerberg approved posting positive stories about Facebook in News Feeds as part of a new multipronged image-control strategy, reports the New York Times. Facebook denies it has changed … Read the full story by Karlene Lukovitz
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives … Read the full story by Dave Morgan
The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and its audit process. Read the full story by Steve McClellan
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" Read the full story by Tony Jarvis
The second day of the ARF conference opened with P&G's Marc Pritchard offering "cornerstones" needed to address the gordian knot of crossmedia measurement -- and other advertising concerns -- with … Read the full story by Tony Jarvis
Attention measurement and metrics stole the show during the first day of the ARF's annual Audience x Science Conference along with the whole topic of streaming and video measurement consumption … Read the full story by Tony Jarvis
Pill Club is fierce in its commitment to treating birth control as a healthcare choice, not a political football. Read the full story by Sarah Mahoney
That's according to agency tracker COMvergence, which is out with a new "Business Barometer" report detailing media agency new business activity for the first six months of the year. Read the full story by Steve McClellan
The very same technology that enables willful ignorance has made more information available than ever before. Read the full story by Gord Hotchkiss
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement. Read the full story by Wayne Friedman
Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." Read the full story by Joe Mandese
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. Read the full story by Joe Mandese
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. Read the full story by Wendy Davis
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even … Read the full story by Joe Mandese
Live Will is designed to make the process of announcing a loved one's death and sharing chosen messages less challenging. Privacy and longevity -- how long the video messages will … Read the full story by Colin Kirkland
Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the distinction between on-premises and off-premises digital … Read the full story by Wendy Davis
"What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers. "I'm destroying you." Read the full story by Joe Mandese
Netflix's "The Crown" and "The Queen's Gambit" each won 11 honors."Mare of Eastown" and "Hacks" were big winners for HBO/HBO Max. Read the full story by Karlene Lukovitz
The transfer date on the sale is now set for Sept. 30. Dentsu has negotiated an 11-year lease to remain in the building, which also takes effect at that time. Read the full story by Richard Whitman
As part of its effort to win the account Omnicom is creating a dedicated global entity to service it and is acquiring two current Mercedes-Benz roster shops that will play … Read the full story by Steve McClellan
Though it doesn't spell out what AF means, a quick Google search will do the heavy lifting for you. Read the full story by Todd Wasserman
Agencies keep prioritizing the work when it's the "intensity of trust" that determines whether they get and keep clients, AAR Partners President Lisa Colantuono told a group of independent agency … Read the full story by Richard Whitman