The analysis reflects a new, more representative composite of U.S. ad-spending data pooled by Standard Media Index. Read the full story by Joe Mandese
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising. Read the full story by Laurie Sullivan
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday season. Read the full story by Laurie Sullivan
The rebrand is reportedly meant to tie the company and CEO Mark Zuckerberg to a focus on the "metaverse," and shift focus away from the social media brands that have … Read the full story by Karlene Lukovitz
With news outlets reporting that Facebook is thinking of rebranding itself -- presumably around the concept of the "metaverse" -- I'm offering my own top 10 suggestions for new brand … Read the full story by Joe Mandese
Board says Facebook withheld critical info about the "cross-check" system reportedly used to give high-profile platform users immunity from its content rules--and didn't mention the system when the company asked … Read the full story by Karlene Lukovitz
There has already been news of Truth Social being hijacked. Trump Media & Technology Group intends to "rival the liberal media consortium" -- and, of course, Big Tech. Read the full story by Colin Kirkland
Thursday's stock price of Digital World Acquisition Corp., the company that intends to merge with former President Trump's new company Trump Media & Technology Group, witnessed massive stock gains following … Read the full story by Wayne Friedman
PayPal, benefiting from the boom in online shopping, now has Pinterest in its sights. The company reportedly on Wednesday is in discussions to acquire Pinterest, known for its search features … Read the full story by Laurie Sullivan
Bob Garfield has a problem and he's asking you to help solve it. After being fired as co-host of "On The Media," he's feeling little less large. Read the full story by Joe Mandese
In this, the first in a series of dispatches socializing "The Bully Pulpit Project," Bob Garfield returns to where the problem was first identified: his 2014 MediaPost column "Genius Glut." Read the full story by Bob Garfield
Netflix says "Squid Game" has emerged as the most popular show it has ever offered, which is no mean feat. Read the full story by Adam Buckman
The Chappelle controversy reminds us that there are ethical dilemmas we have yet to grapple with -- areas where we don't, in fact, know our own ethics. Read the full story by Kaila Colbin
This coming Friday would have been the launch date for "The Activist," the new CBS activism-competition reality show. Read the full story by Adam Buckman
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joanne … Read the full story by Laurie Sullivan
Initiative is a media agency first partnership with the National Minority Supplier Development Council. Read the full story by Joe Mandese
The company is projecting full-year organic growth of 9% which in part is based on a conservative Q4 growth estimate of approximately 5% to 6% growth. Read the full story by Steve McClellan
"Nearly every one of our eight major client sectors is increasing at a double-digit percentage rate," said company CEO Philippe Krakowsky. Read the full story by Todd Wasserman
By region Europe and North America were the biggest contributors with growth of 18.4% and 15.5% respectively. Read the full story by Richard Whitman
The appointment comes after a formal review that kicked off in the second quarter. Deutsche Bank spent an estimated $20 million on measured media last year according to agency research … Read the full story by Steve McClellan
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it. Read the full story by Gord Hotchkiss
Federal judge dismissed allegations the company dupes consumers by claiming to sell online videos, but retaining right to revoke access to the material. Read the full story by Wendy Davis
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly. Read the full story by Dave Morgan
The report from WARC is bound to stir new controversy and debate around a perennial Madison Avenue question: what's the appropriate relationship between time spent and ad spending? Read the full story by Joe Mandese
ArcSpan Media portends to do for sellers of digital advertising what agency trading desks did for the demand-side: leverage tech, data and knowledge to improve yield. Read the full story by Joe Mandese