The deal with NewsGuard is exclusive to IPG clients, and covers 117 programs on 27 networks. Read the full story by Joe Mandese
Audible didn't confirm participants but it's believed that the company has issued invites to WPP, Interpublic, Omnicom and Publicis and possibly others to participate in the review, according to sources. Read the full story by Steve McClellan
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the full story by Joe Mandese
The question you should be asking yourself is which one of us actually wrote that. Read the full story by John F. Kennedy Jr.Joe Mandese
These companies can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them. Read the full story by Ted McConnell
A PQ Media forecast cautions "variables" like the Omicron variant and global inflation could stifle growth. Read the full story by Joe Mandese
Dotdash, a unit of Barry Diller's Interactive Corp/IAC, has closed its acquisition of Meredith Corp's print and digital magazine business. It now owns iconic titles. Read the full story by Tony Silber
TV's activist role in enabling America's addiction to fattening food continues this week with yet another baking competition. Read the full story by Adam Buckman
The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services. Read the full story by Karlene Lukovitz
Domino's is giving local restaurants a $130,000 boost, with gift cards meant to help them get out from under third-party delivery fees. Read the full story by Sarah Mahoney
The more real-world experience we have with each other, the more successful we will be when it comes to truly getting into someone else's head. Read the full story by Gord Hotchkiss
Organizers altered "weighting structure" and instructions to jurors to "make it clear that we are rewarding creative media ideas." Read the full story by Joe Mandese
The new analysis from NewsGuard finds 53% of Facebook's and 50% of Twitter's superspreaders are still actively publishing misinformation about the pandemic. Read the full story by Joe Mandese
Steele has led Carat USA for the last two years. Earlier she spent more than a decade in leadership roles at its media agency Starcom. Read the full story by Steve McClellan
Twitter co-founder Jack Dorsey, who posted the world's first tweet, today posted his last one as Twitter CEO. Dorsey announced he is stepping down and will be replaced by CTO … Read the full story by Colin Kirkland
One can only imagine what went through John Wren's head when news broke Friday that the name of the latest COVID variant is Omicron. No, not Omnicom, but close enough. Read the full story by Joe Mandese
Cautionary tale: What happens when a social media wolf-pack goes out for blood. Read the full story by Kaila Colbin
Today, the United Nations sexual and reproductive health and rights agency (UNFPA) launched its new "bodyright" campaign, with a copyright symbol for human bodies. Read the full story by Colin Kirkland
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Lexus' Vinay Shahani, JPMorgan Chase's Tracy-Ann Lim, TikTok's Nick Tran, Mediassociates' Jeff Larson, GroupM's Christian Juhl, IPG … Read the full story by The Editor
In national test, Noodles partnered with CPG brand Truff for Truff Mac, a mashup of Noodles' Wisconsin mac & cheese and Truff's black truffle hot sauce. Read the full story by Steve Ellwanger
PFPs -- or ProFilePictures -- seek to inject "soul" into NFTs, build on continuous storylines, and blend digital art into real-life spaces. Read the full story by Colin Kirkland
The expansion follows five years of double-digit revenue growth and the addition of clients in the area including Atlanta-based Newell Brands which joined the Empower client roster earlier this year. Read the full story by Steve McClellan
Law succeeds Angela Steele, who left to take a senior role at rival Publicis. Read the full story by Joe Mandese