We have seen it all before. And now, another televised war has started this week, evoking memories of all the other ones. Read the full story by Adam Buckman
No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the ad biz. Read the full story by Todd Wasserman
As the crisis escalates, agencies are rethinking the words they use in ads, and some publisher clients have stopped campaigns from serving up alongside coverage of the war. There are … Read the full story by Laurie Sullivan
After slowing in recent years, consumer spending on media grew 6.7% to $2.14 trillion worldwide in 2021. U.S. consumers accounted for nearly half of that. Read the full story by Joe Mandese
Major retailers have built in-house ad teams and tech that allow them to offer brands selling through their storefronts increased visibility and supplement revenue streams when and if product sales … Read the full story by Laurie Sullivan
And the momentum is expected to continue in 2022: WPP is projecting organic growth of 5% for the full year. Read the full story by Steve McClellan
The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the full story by Joe Mandese
According to WARC, it's about $44.4 billion. Really. Read the full story by Joe Mandese
Last week I visited ETHDenver, where thousands of Web3 enthusiasts gathered. I have not been so inspired about the future since I attended Tencent's launch of its platform in 2019 … Read the full story by Brian Monahan
The experience will include gamification and other content, and Havas said it intends to include some recruitment and employee onboarding services. Read the full story by Richard Whitman
Meta's Instagram has quietly discontinued all daily app time-limit options under 30 minutes. Read the full story by Colin Kirkland
A former president has officially launched his own social media app, ironically touting features like "dark mode" and posting "re-truths." Read the full story by Joe Mandese
Former president Donald Trump's newly launched Truth Social app, which boasts it encourages all viewpoints, already appears to have blocked the parody account @DevinNunesCow. Read the full story by Wendy Davis
Now that we're going down that road (fingers crossed), we can ask, "Is it playing out as predicted? And what lies ahead? Read the full story by Gord Hotchkiss
"Law & Order" returns this week for Season 21 after an absence of 12 years. Read the full story by Adam Buckman
Would you believe a winery giving out free snakes as an incentive to purchase its product? Read the full story by Les Luchter
COMvergence said deals totaled 86 last year representing acquired revenues of more than $2.5 billion. By comparison, for 2020 the firm reported 47 M&A deals in the marcom space, representing … Read the full story by Steve McClellan
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys. Read the full story by Joe Mandese
According to all Viking movie and TV dramas, including a new one on Netflix, Viking culture was focused on only one thing -- war. Read the full story by Adam Buckman
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers stated it … Read the full story by Joe Mandese
The "LinkedIn Podcast Network" will feature in-house shows from industry leaders and the LinkedIn News team, with programs hosted by creators who are founders, CEOs, journalists, authors and established figures … Read the full story by Colin Kirkland
The deal will allow VideoAmp to add data into its cross-platform measurement product -- one that deduplicates viewership from data from set-top boxes and viewership from smart TV sets. Read the full story by Wayne Friedman
Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. Discovery Chief U.S. Ad Sales Officer … Read the full story by Wayne Friedman
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brands, agencies, PR, public affairs, NGOs and others segment audiences based on the spread of information. Read the full story by Joe Mandese
As media companies like Sling TV expand their payment methods, will hard-pressed TV networks look to help TV upfront marketers find a new home to place their media dollars? Read the full story by Wayne Friedman
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lions in 2020-21, including Michelob Ultra's "Contract for Change" in the U.S. Read the full story by Joe Mandese
The ad industry is winding down the Partnership for Responsible Addressable Media, a broad coalition of companies that launched around 18 months ago with the goal of convincing Google and … Read the full story by Wendy Davis
This past year I lost a close friend, John Durham, who was the best example of how to grow a personal and professional network. Read the full story by Cory Treffiletti