The incumbent was Canvas Worldwide, which announced in March that its parent companies Horizon Media and Innocean were splitting up with full ownership of the agency being taken over by … Read the full story by Steve McClellan

Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will become CEO. Read the full story by Joe Mandese

The cost of various forms of ad fraud including app install farms, SDK spoofing, click spam, ad stacking and click injection, is projected to be $120 billion in wasted media … Read the full story by Joe Mandese

A number of shows took up the topics of race, ethnicity and social class in a variety of ways, including reimagining and rebooting older shows. Read the full story by Adam Buckman

Amazon will surpass Walmart to become the largest retailer in the U.S. by 2024, adding more than $294 billion in U.S. sales between 2021 and 2026, according to a report … Read the full story by Laurie Sullivan

"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite. Read the full story by Joe Mandese

Twitter is preparing a feature that will allow users to receive notifications about new tweets that match a particular search term similar to the way Google Alerts works. Read the full story by Laurie Sullivan

Kline reports to Amanda Richman, Mindshare's NA CEO. The two previously worked together at Publicis Groupe's Starcom. Read the full story by Steve McClellan

With TV/video/digital/social media measurement in a state of flux, OOH's new guidelines are refreshing and lead the ad industry in the development of "attention-based" metrics. Read the full story by Tony Jarvis

There's a significant "purpose gap" between executives and average employees, suggesting companies need to communicate brand purpose more clearly. Read the full story by

Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. Read the full story by Joe Mandese

It intends to offer programs including, but not limited to blue collar comedy, canceled shows, Trump-specific programming, faith-based shows, family entertainment, "shows that embrace the Second Amendment, and news," according … Read the full story by Wayne Friedman

The good news is one of America's largest local news broadcasters has begun training its staff on how to combat antisemitism. The bad news is that it has to train … Read the full story by Joe Mandese

Instagram and Facebook Reels will be updated with a range of new creative tools including audio-editing options, new interactive stickers and longer clips. Users can now create 90-second Reels clips, … Read the full story by Colin Kirkland