Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage points to 8.0% from the 9.1% it forecasted in December 2021. The revision also reduced the Big 4 holding … Read the full story by Joe Mandese

eBay is expanding its ad offerings to support full-funnel ad strategies and in the coming months will launch new ad units, move products from beta into general availability and further … Read the full story by Laurie Sullivan

Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its "near me" approach. One way is to support consumers through Amazon … Read the full story by Laurie Sullivan

The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments. Read the full story by Joe Mandese

The proposed draft bill will "have huge negative implications on the whole internet economic model," attorney Stuart Ingis, advisor to the ad industry coalition Privacy for America, says. Read the full story by Wendy Davis

"Love that. That's the playbook," Trump Press Secretary Kayleigh McEnany replied after receiving Hannity's insurrection advice. Read the full story by Joe Mandese

Amidst a rapidly changing business entertainment environment, Walt Disney is making a major dramatic shift in its senior-level TV entertainment execs. Peter Rice, chairman of Disney General Entertainment Content, has … Read the full story by Wayne Friedman

A metaverse entrepreneur and CEO of Prestidge Group, Briar Prestidge recently launched a collection of NFT pantsuits that were shown in the first-ever metaverse Fashion Week in Decentraland. Read the full story by Colin Kirkland

The New York-based media agency's latest practice area is being co-founded and led by Horizon's Chief Digital Officer Donnie Williams, and Pedro L. Rodriguez, SVP, Business Growth, Digital Marketing & … Read the full story by Richard Whitman

Discord is free to download, ad-free, and does not sell user data. In partnership with Razorfish, Samsung has designed the server for fans, gamers, and creators to interact and gain … Read the full story by Colin Kirkland

Meta this week was hit with nine lawsuits claiming it designed Facebook and Instagram in a way that posed a risk to young users' health. Read the full story by Wendy Davis

From the producers of the addiction docuseries "Intervention" comes another series on a topic that could not be more timely -- digital addiction. Read the full story by Adam Buckman

By deprecating identity tracking, Apple has spurred a gold rush among agencies to develop new, far more innovative and effective ways of targeting people. Read the full story by Joe Mandese

Roku's sharp stock increase Wednesday was driven by reports of talks of a possible merger deal with Netflix. Roku witnessed its share price rise 12% to $104.12 in mid-day trading. Read the full story by Wayne Friedman

Since the start of the full-scale Russian invasion, 70% of the Netpeak Group team has been fighting Russian propaganda online. On February, 24th we set up our own Netpeak digital … Read the full story by Dmitrii Piskarev

LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn's platform due to its deficient auditing and verification measures," two companies tell a federal appeals court. Read the full story by Wendy Davis

Facebook is developing a product that will not rely on anonymized personal information from users. It will be more in line with privacy guidelines set by Europe and U.S. states … Read the full story by Laurie Sullivan

What is the relationship, if any, between the extreme violence on TV shows today and the medium's power to influence? Read the full story by Adam Buckman

Working with Clear Channel Outdoor and "upcycling" firm Rareform, HiRoad car insurance turned its vinyl billboard ads into duffle bags for customers and employees. Read the full story by Joe Mandese