The overturning of Roe v. Wade may prompt people to move away from Google and Bing as they rethink privacy. Some believe the decision will have a major influence across … Read the full story by Laurie Sullivan
Hours after the Supreme Court announced its decision reversing Roe v. Wade, Sen. Ron Wyden called for a national privacy law protecting people's online and mobile activities. Read the full story by Wendy Davis
It will be "on the ballot" in November. It will also be up to the American media to keep gun safety and abortion choice front-and-center issues for American voters. Read the full story by Joe Mandese
Agency of the Year went to the Bangalore, India office of Dentsu Creative. It was the first time an agency based in India won the Festival's AOY title. Read the full story by Steve McClellan
Sibling company OMD Worldwide won Media Network Of The Year honors at the Cannes Festival on Thursday evening. Read the full story by Steve McClellan
It's "an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time the more you use and wash it." Read the full story by Joe Mandese
The second Grand Prix was a Brand Experience & Activation Lion. Awards were also issued Wednesday for Innovation, Mobile, Creative Effectiveness, Creative Strategy, Creative Commerce and Creative Business Transformation. Read the full story by Steve McClellan
"And suddenly we were a marketing firm. And we were having the time of our lives," the founder and Chief Creative Officer of MNTN/Maximum Effort told Dentsu's Wendy Clark on … Read the full story by Joe Mandese
They will help people "find insights in an instant about anything" they see or hear, Google's Nayak said. Read the full story by Joe Mandese
LinkedIn may be best known as a place to recruit new talent, but during a presentation at the Cannes Lions Tuesday, its CEO gave agencies a big tip on how … Read the full story by Joe Mandese
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%. Read the full story by Joe Mandese
"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You'll need to dimensionalize it in new ways." Read the full story by Joe Mandese
The Cannes world is far away from the life of the consumers around whom brands and their advertising should center. Read the full story by Dave Morgan
Comscore was the only local TV measurement company selected to participate in the Horizon test. Horizon Media will test Comscore's local TV measurement data for a possible new form of … Read the full story by Wayne Friedman
A new campaign, discussed at the Cannes Lions Festival today, will send a global message that Ukraine is open for business. Read the full story by Steve McClellan
Co-CEO Ted Sarandos didn't mention any specific company names, but noted that all of the potential partners "have different solutions." Read the full story by Karlene Lukovitz
With its stock down 70% YTD following its report of losing subscribers in Q1, Netflix already laid off 150 in May. Read the full story by Karlene Lukovitz
Streaming services and their shows -- which can be watched any time 24 hours a day, seven days a week -- are widely represented at the Daytime Emmys this year. Read the full story by Adam Buckman
An ad industry self-regulatory watchdog on Tuesday issued a warning that could affect ad-targeting plans by broadband providers and other companies capable of tracking consumers across all sites or apps. Read the full story by Wendy Davis
The carbon footprint metric breaks down an ad campaign's emissions and includes data on ad tech platforms that contributed. The new metric will be available soon. Read the full story by Laurie Sullivan
"You can't just create your own metric and call it certified. Or anoint vendors to be the best vendors on the planet when there's no basis for that," Ivie says … Read the full story by Joe Mandese
The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agency holding company. Read the full story by Steve McClellan
"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising," says Mini's Rah Mahtani. Read the full story by Tanya Gazdik
Burberry's launching a new NFT collection starring a gentle-yet-cheeky unicorn named Minny B. Read the full story by Sarah Mahoney
"It appears possible that the policies used by your company and similar mental health platforms allow third-party Big Tech firms and data brokers, who have shown remarkably little interest in … Read the full story by Wendy Davis
Twitter continues to step up the introduction of tools and services that advertisers can use to create engagement and monitor performance. Read the full story by Laurie Sullivan
Phase one of the agreement includes access to store-level inventory data to the holding company's data platform Omni to facilitate quicker pivots for client planning and buying teams. Read the full story by Steve McClellan
PBS has a new food competition series, "The Great American Recipe," that will run for eight Fridays this summer. Read the full story by Adam Buckman
Four Democratic lawmakers are urging the FTC to investigate Apple and Google for building tracking identifiers into mobile devices. Read the full story by Wendy Davis
Harpoon Brewery and Reebok, both based in Boston, have combined resources to produce a specially packaged beer and a co-branded running shoe. Read the full story by Les Luchter
Most pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Global CMO Patricia Corsi is on a crusade to make ad creative live up to its name again. Her … Read the full story by Steve Smith
About 90% of what you read in most publications in the world is based on press releases. Properly conceived and written, press releases are a cornerstone of journalism. Read the full story by George Simpson