NBCU says it has closed the upfront with record results, with total volume at more than $7 billion, according to media execs, and Peacock more than doubling its upfront commitments … Read the full story by Wayne Friedman
"The pandemic created a quickly evolving marketing landscape - pushing brands to shift away from IRL touch points to digital experiences and forcing them to rethink experiential marketing overall," the … Read the full story by Joe Mandese
"Advertising Week," which began as a gleam in the eye of long-time ad man Ron Berger to bring Madison Avenue's equivalent of "Fashion Week" to New York City, has been … Read the full story by Joe Mandese
That's according to a new report from COMvergence which found that GroupM's Mindshare placed 2nd while Dentsu's Carat and GroupM's MediaCom shared 3rd place. Read the full story by Steve McClellan
Three new summer game shows coming to ABC prime time in July will bring the network's summer game show total to seven hours. Read the full story by Adam Buckman
Technically, I think "Red, White & Blog" may be the first publication in the country to do so. The only question is, for which party? Read the full story by Joe Mandese
That means probably 95% of the tech stack that powers the real-time programmatic world won't be needed. Read the full story by Dave Morgan
Google unfairly manipulates people who create accounts into consenting to the collection and use of data, advocacy groups allege in a letter urging the FTC to investigate. Read the full story by Wendy Davis
The New York Attorney General is urging Google to stop showing anti-abortion centers to Maps users who search for local abortion clinics. Read the full story by Wendy Davis
Twitter has agreed to settle a lawsuit brought by journalist Alex Berenson stemming from the company's decision to ban him over posts about vaccines, according to court filings made on … Read the full story by Wendy Davis
Ukonwa Ojo, who oversaw marketing for hits including "Coming 2 America," is leaving after nearly two years, and three months after Amazon completed its MGM acquisition. Read the full story by Karlene Lukovitz
"Understanding someone's age online is a complex, industrywide challenge," Instagram's owner, Meta, states. Read the full story by Colin Kirkland
A video from the advocacy group is currently trending on TikTok, having received 3.3 million views in the first 48 hours. Read the full story by Tanya Gazdik
CTV ad revenues are expected to rise another 35% to $8.14 billion in 2023, according to eMarketer's projections -- including CTV ad deals resulting from traditional TV upfronts, IAB NewFronts … Read the full story by Wayne Friedman
America is now a three-party system -- Democrats, old school Republicans, and Theocrats -- which is okay, so long as we all get one vote. Read the full story by Joe Mandese
The Supreme Court Monday rejected a church's request to reconsider the landmark libel decision New York Times v. Sullivan, a 1964 case establishing that public officials must prove "actual malice" … Read the full story by Wendy Davis
Broadcasters call the bill a "major step forward" to level the playing field with other media, but the bill must now be approved by Congress. Read the full story by Karlene Lukovitz
Big brands have moved well beyond criticisms of greenwashing, and even simple "carbon offsets" to actually reduce the amount of carbon emitted by advertising and media. Read the full story by Joe Mandese
Google will pay $90 million to settle a class-action lawsuit with U.S. application developers over alleged anticompetitive behavior in the Google Play Store. And build an Indie Apps Corner to … Read the full story by Laurie Sullivan