After spending $44 billion to acquire a company that derives 92% of its revenues from advertising, it's a reasonable question to ask. Read the full story by Joe Mandese

"It is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content," he … Read the full story by Joe Mandese

Instead of tweeting a letter to advertisers, Musk would have done better to show up at the ANA in Orlando, hat-in-hand, with the other one holding a bidet. Read the full story by Joe Mandese

The delayed response after Ye's anti-Semitic remarks leaves the company scrambling to fill a roughly $2 billion gap in annual revenue. Read the full story by Karlene Lukovitz

"If you are a huge global sportswear company that was founded a long, long time ago by actual Nazis, you really need to have a faster trigger on anti-Semitism." Read the full story by Joe Mandese

Ye's tenuous grasp of reality was apparent to many, so brand's move to distance from him seemed an obvious choice. Read the full story by Todd Wasserman

Just as an HBO documentary about the massacre at a Pittsburgh synagogue four years ago is set to premiere today, anti-Semitism is back in the news, thanks to Kanye West. Read the full story by Adam Buckman

Most conservative web sites suffered traffic declines in September -- particularly Foxnews.com, which took a 23% hit, according to TheRighting -- and the only sites to see improvement among the … Read the full story by Ray Schultz

Facebook this week was ordered to pay $25 million for failing to make information about Washington state political ads available to the public. Read the full story by Wendy Davis

The bad news, Ipsos' Jackson said, is it will lead to a divided government, including election deniers, that will further erode American trust in government. Read the full story by Joe Mandese

"This will be one of the biggest revolutions since Henry Ford put vehicles out on the road," said Ford CMO Suzy Deering. Read the full story by Tanya Gazdik

"We need to break the [general market] media reach habit," he said during his opening ANA keynote. Read the full story by Joe Mandese

Raja Rajamannar, chief marketing and communications officer for MasterCard, talked about using branding to reach all five senses. Read the full story by Todd Wasserman

The No. 1 response was that advertisers and agencies should work to reduce the carbon footprint of the ads they create and place in media, which is something many in … Read the full story by Joe Mandese

"The American consumer is ahead of the industry on this, with its usual abundant common sense," says the IAE's Andrew Susman. Read the full story by Joe Mandese

YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total revenue growth was just 6%. Read the full story by Karlene Lukovitz

YouTube has begun to roll out a new look and features to all users, including a pinch-to-zoom feature, new button options, ambient mode, an "even darker" dark mode, and more … Read the full story by Colin Kirkland

The company slightly upgraded its full-year growth outlook while tempering its profit margin guidance due to staff cost increases and China lockdowns. Read the full story by Steve McClellan

Projections of a Q4 revenue decline and mounting Reality Labs investment and losses spurred several analysts to downgrade the stock. Read the full story by Karlene Lukovitz

GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to report bad news." Read the full story by Joe Mandese

Consumers now average 9.86 video services -- up from 8.8 a year ago -- with the average consumer now using three ad-supported video-on-demand services. Read the full story by Wayne Friedman

The TV Blog takes a deeper dive into NBCU's reaction to the "Wall Street Journal" story about the challenges faced by ad-supported streaming. Read the full story by Adam Buckman

Who cares if Meta has to pay a vig to Apple for the right to distribute and amplifying its audience reach across Apple devices? Is it any different than Meta … Read the full story by Joe Mandese