He also blamed the groups exercising their free speech for "trying to destroy free speech in America," even as he begins asking verified Twitter users to pay for the right … Read the full story by Joe Mandese
"Everyone is asking about the meetings," said one anonymous holding company source, adding: "All I can tell you for sure is that a meeting was requested." Read the full story by Joe Mandese
In a series of tweets this morning, Personette said she resigned Friday and her "work access was officially cut off" Monday night. "Business is the most personal thing and you … Read the full story by Joe Mandese
If I could be a fly on the wall at big agency meetings this week, I'd want to be present to hear Elon Musk make his hellscape pitch to Madison … Read the full story by Joe Mandese
"At this moment, we cannot confidently state that Twitter is a safe place for brands," IPG emailed clients, per WSJ report. Read the full story by Karlene Lukovitz
Several other groups would only speak on background, and the gist is similar to what Omnicom stated. That is, no blanket pause (yet) but meeting with individual clients to discuss … Read the full story by Richard Whitman
"We are monitoring Twitter's actions, such as setting up a content moderation review panel, and assessing their design, governance, and potential to improve implementation of digital media safety best practice," … Read the full story by Joe Mandese
"When you let go of the people who were responsible for keeping the platform brand safe, and there is no one immediately in that role, that's shall we say -- … Read the full story by Joe Mandese
The accreditation applies only to Facebook's direct monetization controls, but Meta has already begun testing content-based inventory controls -- including adjacencies -- for both Facebook's and Twitter's feeds and has … Read the full story by Joe Mandese
Meta Platforms says advertisers' fraud claims don't lend themselves to class-action treatment, given that metrics about potential reach were allegedly inflated by different proportions for different advertisers. Read the full story by Wendy Davis
FCC Commissioner Brendan Carr wants TikTok banned, while Public Citizen wants the FTC to investigate possible "blatant abuses of user data." Read the full story by Wendy Davis
Chief marketers are also stressed about new competition, and feeling extra burned out. Read the full story by Sarah Mahoney
The move factors carbon impact at a media impression level, alongside campaign objectives like reach, consideration, purchase intent, etc. Read the full story by Joe Mandese
Tough economic times create uncertainty and anxiety for everyone. Make sure your stars know that they're stars. Read the full story by Dave Morgan
"We still end up in the mid-single-digit growth rate for this quarter and nothing that is inconsistent with what we published at the beginning of this year," says Brian Wieser. Read the full story by Joe Mandese
The company spends an estimated $150 million on measured media worldwide, according to agency research firm COMvergence. Read the full story by Steve McClellan
In the U.S. Sam's Club spent an estimated $36 million on measured media last year, according to agency research firm COMvergence. Read the full story by Steve McClellan
Ads are an interesting reflection of the culture in which that ad has to perform. Read the full story by Gord Hotchkiss
New tools in the retailer's app make it easier for customers to visualize purchases before they buy. Read the full story by Sarah Mahoney
Six months ago my job ended and I had the opportunity to reimagine what I'd do next. I spent 16 years running a media agency and spent my time managing … Read the full story by Barry Lowenthal
The Smoky BLT Quarter Pounder with Cheese was also available last year at select locations in Maryland. Read the full story by Todd Wasserman
"What could we do to make it better than TikTok," Elon Musk asked Twitter users after polling them about bringing Vine back. Read the full story by Joe Mandese
My dad too was bipolar. A little about bipolar illness: it can be a terrible condition to have. Read the full story by Ed DeNicola