Media planning/buying ironically also achieved the highest satisfaction levels among clients for any type of agency services. Read the full story by Joe Mandese

Musk says the journalists violated a new rule against tweeting about private jet tracking -- a practice he originally vowed not to penalize. Read the full story by Karlene Lukovitz

Remember, this is the same @elonmusk who said advertisers exercising their free commercial speech by pausing Twitter ad buys were somehow also threatening his version of "free speech." Read the full story by Joe Mandese

Four-part Netflix series is suspenseful case history of a marketing campaign that takes a possible wrong turn. Read the full story by Les Luchter

Dentsu slashed its 2023 global ad growth estimate to 3.8%, down 1.6 percentage points from the 5.4% it projected in its last forecast in July. Read the full story by Joe Mandese

Netflix is off to a rough start with its ad option -- giving back cash to its initial advertisers due to an inventory shortage for the high-demand Q4 period, causing … Read the full story by Wayne Friedman

Total day TV usage of persons 2 years and up for November was the second-highest viewing month this year --- up nearly 8% vs. October, according to Nielsen's The Gauge … Read the full story by Wayne Friedman

A storyline on a British mystery series was eerily similar to the real-life story of Alec Baldwin and the prop gun he fired last year on a movie set. Read the full story by Adam Buckman

The company spends $960 million on measured media in the U.S. annually, according to agency research firm COMvergence. GroupM's Wavemaker was the incumbent. Read the full story by Steve McClellan

The new assignment covers the Hyundai, Kia and Genesis brands and follows Havas Media's first structured review since 2019. Read the full story by Joe Mandese

Google apologized last week for the "inconvenience" it caused online publishers when its ad-managing platform stopped serving ads, but it once again raises questions on the dependency of Google advertising … Read the full story by Laurie Sullivan

The agency will handle media planning and buying for the mass marketed dental services brands servicing more than 35,000 patients in 45 states. Read the full story by Joe Mandese

In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original industry research. Read the full story by Joe Mandese

When Mediassociates moved to the hamlet months before the tragedy, it had to decide whether to stay. It did and President Jeff Larson says it has defined what the agency … Read the full story by Joe Mandese