Other new elements included in the template include definitions and provisions for audits, "non-transparent services," and ESG and DEI. Read the full story by Joe Mandese
The template was created to map the money streams on the media agency side, and now adds language addressing issues of artificial intelligence and diversity, equity, and inclusion. Read the full story by Maarten Albarda
Not surprisingly, the board's questions were mostly about the impact AI will have explicitly on agency creative, media and overall management. Read the full story by Joe Mandese
On the internet, nobody knows you're an AI-generated news site. And there already are more than 150 of them, and they're growing much more rapidly than the human-generated kind. Read the full story by Joe Mandese
NewsGuard has identified 150 low-quality "Unrelated AI-Generated News" sites, it says. Read the full story by Ray Schultz
In a little more than a month, the number of AI-generated news sites has more than tripled. Do the math and read this column to find out what the right … Read the full story by Joe Mandese
OpenAI's large language model ChatGPT might be able to write essays, diagnose some diseases, and even pass the bar exam, but the technology comes with a pretty significant drawback -- … Read the full story by Wendy Davis
News organizations are in talks to establish rules, reports state. Read the full story by Ray Schultz
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage data from marketers' LinkedIn page and Campaign Manager settings. The new feature is based on a result from the … Read the full story by Colin Kirkland
Priceline plans to use Google Cloud's generative AI across customer-facing and internal parts of its business. Customers will soon have the ability to interact with a Google GAI chatbot to … Read the full story by Laurie Sullivan
Google Search generative AI takes a bit of getting used to, but the experience generates more complete and faster results. The influence on SEO will be stunning. Read the full story by Laurie Sullivan
The widespread availability of Meta's advanced AI "raises serious questions about the potential for misuse or abuse," Senators Richard Blumenthal and Josh Hawley write. Read the full story by Wendy Davis
I participated in some eye-opening in-person industry conferences this week in Kyiv. The conversations and debates were fun, intense and lively. Read the full story by Dave Morgan
In a series of upfront presentations to advertisers, media agencies, and the press, the broadcast networks recently unveiled their respective primetime fall TV schedules. I've just started the process of … Read the full story by Steve Sternberg
WBD named what it described as an "interim" leadership team that includes new COO David Leavy and programming execs Amy Entelis, Virginia Moseley and Eric Sherling. Read the full story by Karlene Lukovitz
Good luck to whomever gets picked to lead CNN -- because they're gonna need it. Read the full story by Adam Buckman
As Musk continues to provide a platform--his platform--for political candidates who align with his own personal views, Yaccarino seems to be a willing accomplice. Read the full story by Colin Kirkland
Ben & Jerry's says it is troubled by hate speech -- and the speech of Elon Musk. In a post, the company called Twitter a "threatening" and "dangerous" place for … Read the full story by Laurie Sullivan
1-800 Contacts on Friday asked a court to revive a lawsuit accusing rival Warby Parker of wrongly using the term "1-800 Contacts" to drive search users to Warby Parker's website. Read the full story by Wendy Davis
The report assessed media agency performance in new business pitches for both 2022 and over the last three years. The agency was top ranked for both periods. Read the full story by Steve McClellan
The new place-based digital video ad network is rolling out to 1,000 bowling centers nationwide. Read the full story by Joe Mandese