The Clean Creatives 2023 report is timed to "Climate Week NYC" and is accompanied by an OOH campaign targeting employees of the firms promoting fossil-fuel companies. Read the full story by Steve McClellan
The award was confirmed the same week that Clean Creatives issued its annual "F-List" detailing Adland contracts to promote fossil fuel companies and their activities. Read the full story by Steve McClellan
51toCarbonZero helps companies measure, analyze and report their carbon footprint and create accountable transition plans to accelerate progress. Read the full story by Steve McClellan
The video service included with Prime membership will have "limited" ads starting in 2024. The ad-free version will be $2.99 per month for Prime members. Read the full story by Karlene Lukovitz
IPG Mediabrands this morning announced a restructuring of three of its data and tech-oriented operating units -- Reprise, Matterkind and Kinesso -- into a single rebooted Kinesso that will operate … Read the full story by Joe Mandese
This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and self-attributing networks. Read the full story by Colin Kirkland
The very fact that Murdoch waited until age 92 to turn over the reins to his son is as good a symbol as any of the man's tenacity. Read the full story by Adam Buckman
The most striking thing about the news cycle surrounding Rupert Murdoch's descent from the throne is how much of it reads like an obit. Read the full story by Joe Mandese
Among the ways to help: Ukraine entrepreneurs need funding, mentorship and business development support. Read the full story by Dave Morgan
Should planners, buyers and their clients have certain inalienable rights? That's a question that was put to a group of buyers and sellers involved in the cross-platform TV marketplace this … Read the full story by Joe Mandese
Stagwell agencies Code And Theory, Gale and Multiview will create a variety of custom sponsorship and programmatic advertising units as well as new email content opportunities for advertisers. Read the full story by Richard Whitman
It's the most intense of any political market and a new Assembly report warns of high prices, low inventory, preemptions and altered consumer mindsets in Las Vegas and other tight … Read the full story by Joe Mandese
The SRDS chief explains how and why the directory and data service is expanding into agency media planning and buying technology and software applications. Read the full story by Joe Mandese
That's according to agency research firm COMvergence, which released its analysis of media agency reviews during the six months of 2023. Read the full story by Steve McClellan
The firm said net organic revenue (which excludes M&A and currency impact) is now expected to be down year-over-year. Earlier this year the firm had hoped to achieve 6%-to-10% growth. Read the full story by Steve McClellan
A new NBC drama about a law-enforcement psychologist earns the title of first new network show of the traditional fall TV season. Read the full story by Adam Buckman
The first 'TNF' game of the season was up 8% to 16.6 million for over-the-air and streaming viewers, Amazon said, with results from Nielsen's Live Streaming Report, which includes Amazon's … Read the full story by Wayne Friedman
The statement doesn't break any new news, but is the MRC's official sum-up on what transpired and where things stand. Read the full story by Joe Mandese
"We've been collaborating with George and his team at the MRC to better define the role of certification versus accreditation," OpenAP CMO Brittany Slattery informed MediaPost, referring to MRC Executive … Read the full story by Joe Mandese
The U.S. JIC has granted "conditional certification" to three alternative ad currencies -- Comscore, iSpot and VideoAmp -- while three -- Innovid, Samba TV and 605 (acquired by iSpot) were … Read the full story by Joe Mandese