Adobe forecasts that for the first time, mobile sales will eclipse desktop spending this holiday season, pushing ecommerce revenue 4.8% higher. Read the full story by Sarah Mahoney

PMG Founder George Popstefanov will remain CEO of the combined company and gains a roster including Intuit, Charter Communications, Experian, Michaels, Whole Foods. Read the full story by Joe Mandese

The emergence of MediaLink as a potential bidder for the Lions is interesting, because until 2021 when it was sold to Hollywood talent agency UTA, Ascential owned MediaLink. Read the full story by Joe Mandese

The guidance is intended to help the digital ad industry grapple with the deprecation of cookies and other digital identity trackers, IAB Tech Lab's Shailley Singh says. Read the full story by Joe Mandese

ABC promises that its upcoming Halloween competition show "The Great Halloween Fright Fight" "will send shivers up your spine!" Read the full story by Adam Buckman

Nature abhors a vacuum. Apparently, so does artificial intelligence. So the ANA is teaming up with Bloomberg Media to help fill it. It's called "The Business Guide to AI," and … Read the full story by Joe Mandese

"The Simpsons" started its 35th season last Sunday with a pointed message about the dangers of authoritarianism. Read the full story by Adam Buckman

The main idea, per the companies, is to help clients keep pace with the rapid evolution of ecommerce across all platforms and shifts in consumer buying habits. Read the full story by Steve McClellan

Disney says its upcoming NHL season on all its TV networks/streaming platforms is "nearly sold out," inking 26 deals for presenting sponsorships. Read the full story by Wayne Friedman

If you're not sure, download a copy of CARU's just-released "Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse," and start developing internal policies and strategies to mitigate liabilities … Read the full story by Joe Mandese

For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands. Read the full story by Sarah Mahoney

Nadella dismissed an argument Google made, calling it "bogus." Google testimony suggested it is easy to change defaults on devices. Those using Google Search should remember results have been skewed, … Read the full story by Laurie Sullivan

Substitute the word "fragmentation" for "heat" in thermodynamics, or the word "chaos" in more general terms, and you'll get my drift. The question is, how do media planners create order … Read the full story by Joe Mandese

The retail giant expects to roll out two experimental tools next year. Read the full story by Sarah Mahoney

Twitter/X's share of U.S. ad spending fell to 5% during Musk's reign vs. 12% in the same period preceding it, according to just-released estimates from Guideline. Read the full story by Joe Mandese

X is testing three premium subscription tiers - Basic, Standard, and Plus - based on how many ads users will see on the platform. CEO Linda Yaccarino discussed the company's … Read the full story by Colin Kirkland

For the first time, BMW of North America is consolidating offline media services for BMW, Mini, and BMW Motorrad in the U.S., Canada, and Latin American markets. Read the full story by Steve McClellan

The ketchup-on-pasta debate rages on social media. Heinz wants people to have the option, judgment-free. Read the full story by Fern Siegel