Some consumers may currently think so, but if you check out this week's edition, I've got a surprise guest who may convince you of some pretty compelling business use cases … Read the full story by Joe Mandese

Microsoft has closed its acquisition of Activision Blizzard, nearly two years after agreeing to the company's largest purchase ever, giving it another potential avenue to reach consumers through advertising. Read the full story by Laurie Sullivan

It's not just Musk's personal "shitposting" of disinformation via his personal account, but changes he's made to X's rev-share model that have created an ad incentive for spreading disinformation. Read the full story by Joe Mandese

An industry that shapes the minds of hundreds of millions of people can't just sit it out when the issues become heavy. Read the full story by Dave Morgan

Global brands, tech companies and ad platforms have either suspended operations in Israel or asked employees to work from home as they support teams in the region and Jewish colleagues … Read the full story by Laurie Sullivan

Of all the horrific images coming out of Israel, the most powerful one for me is one I have not actually seen. And hope I never do. It's the image … Read the full story by Joe Mandese

X Corp.(formerly Twitter) seeks to block enforcement of a new California law requiring social-media platforms to post content-moderation policies. Read the full story by Wendy Davis

In one of his oddest defenses that he's not anti-Semitic, Elon Musk gave an interview claiming he is "aspirationally Jewish," and recommended advertisers place ads in hate speech based on … Read the full story by Joe Mandese

If a new Hulu reality-competition series is to be considered a "social experiment," then so should a couple dozen other shows. Read the full story by Adam Buckman

My first question to D'Angelo: "What is the No. 1 insight or epiphany you can share with our readers?" His answer might surprise you. Read the full story by Joe Mandese

The training and certification program for media buyers, partners and self-serve advertisers announced Thursday becomes available on Monday. Read the full story by Laurie Sullivan

Dentsu video chief Brad Stockton said seven major TV network groups have agreed to guarantee ad deals utilizing the currency. Read the full story by Joe Mandese

Results in the quarter were driven by strong performances by the Groupe's media operations and data unit Epsilon, which grew 10.5%. Read the full story by Steve McClellan

"We can observe how people shop, identify emerging trends in behaviors, and test new approaches in real-time, with the goal of supercharging our clients' and our own commerce efforts now … Read the full story by Joe Mandese

The NFL's commitment to growing multicultural programs is directly aligned with Toyota's focus on diversity and inclusion, per the automaker. Read the full story by Tanya Gazdik

Google introduced Demand Gen campaigns earlier this year, and now is rolling it out to all Google Ads customers worldwide starting today. Read the full story by Laurie Sullivan

On the upside, the WFA report reveals relatively little immediate threat to traditional agency planners and buyers from either in-house or specialist roster agencies. The bad news is that they … Read the full story by Joe Mandese

The ad-measurement tool, which connects with marketers' first-party data, is designed to work without browser cookies and other data tools that measure performance based on previous methods. Read the full story by Laurie Sullivan

Now that this fall season of non-scripted shows, game shows and scripted reruns is up and running, we are getting a look at how these plans play on TV. Read the full story by Adam Buckman

It's been an interesting few years when it comes to the broadcast networks debuting their new fall television series. In 2021 and 2022, the COVID-19 pandemic delayed production and premiere … Read the full story by Steve Sternberg

A second proposal would require MVPDs to notify the FCC of blackouts lasting 24 hours or longer. Read the full story by Karlene Lukovitz

Many reported social-media scams begin with an ad on Facebook or Instagram, the FTC reports. Read the full story by Wendy Davis