This year's World Series is down 22% -- averaging 9.1 million Nielsen-measured viewers vs. a year ago, when it averaged 11.8 million -- and 7% lower than the previous all-time … Read the full story by Wayne Friedman

Media agency execs say the NFL has been resilient despite the weak overall market -- especially during the upfront selling period -- with pricing up around 5% from a year … Read the full story by Wayne Friedman

Flywheel will operate as a practice area within Omnicom and will be led by Duncan Painter who is joining Omnicom from his current post as CEO of Ascential. Read the full story by Steve McClellan

And while Omnicom's role in Hudson's sale remains a mystery, the agency tech startup recorded a pre-tax loss of $32.7 million in 2022. Read the full story by Joe Mandese

While I can't get any straight on-the-record facts about what Omnicom's "participation" in Hudson MX's sale actually means, I am free to speculate in this commentary. So let's start with … Read the full story by Joe Mandese

It's the sixth consecutive Diagnostics report over three years in which the Omnicom-owned agency has been top-ranked. Read the full story by Steve McClellan

Unredacted info in FTC's antitrust suit charges Amazon increased its ad-auction revenues and pushed shoppers toward higher-priced sponsored products. Read the full story by Karlene Lukovitz

YouTube will have a live presentation - YouTube Brandcast - during upfront week starting May 15, 2024 at David Geffen Hall, Lincoln Center, where the event will be held during … Read the full story by Wayne Friedman

Consumers may seem nervous. But with solid earnings, robust hiring and lower inflation, they're primed for the biggest seasonal spending spree ever. Read the full story by Sarah Mahoney

In this week's conversation, Shelly Palmer discusses the good, the bad and the ugly developments governing AI. Or is it how AI may be governing us? Read the full story by Joe Mandese

CEO Mark Penn said "We have trimmed our costs, implemented new systems, reordered our portfolio, and are ready for a strong 2024 as the political cycle kicks in again and … Read the full story by Steve McClellan

For Hallmark movie fans, select Hilton hotel suites have been decked out with the sights, flavors and even the aromas of Christmas. Read the full story by Adam Buckman

Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion -- a "floor value," based on a 2019 agreement between the two companies. Read the full story by Wayne Friedman

Hallmark Media has added VideoAmp as a "currency' in deals for advanced audiences and demographic guarantees. Read the full story by Wayne Friedman

The company has found another way to encourage people to see denim with new eyes. Read the full story by Sarah Mahoney

The spot, created by Ogilvy, follows the story of an LGBTQ+ young man who comes out and is ostracized by his friends. Read the full story by Joe Mandese

"If you scratch the surface of most conspiracy theories, not far underneath is some form of antisemitism," Peter Knight, Professor of American Studies at The University of Manchester and an … Read the full story by Joe Mandese