Just about all of TV's perennial Christmas classics are ready for their close-ups this year on readily accessible broadcast TV and basic cable. Read the full story by Adam Buckman
Only two of 15 streaming platforms gained in household reach -- Netflix and YouTube -- as measured by TVision Signal, over a 10-month period from April to October of this … Read the full story by Wayne Friedman
The boxed set, available at Krispy Kreme stores beginning Nov. 24, contains three new limited-edition items, including the The Buddy Snow Globe Doughnut. Read the full story by Teresa Buyikian
More effective than email, the returns on this used-to-cost-too-much channel keep improving -- especially for companies in feel-good product categories. Read the full story by Sarah Mahoney
Following days of drama, late Tuesday OpenAI said Sam Altman will return as CEO. The new board will be chaired by former Salesforce co-CEO Bret Taylor. Read the full story by Laurie Sullivan
The First Law: An AI developer must not offer tea to a competing AI developer. Read the full story by Joe Mandese
A recent California appellate decision against Meta Platforms could effectively ban demographic ad targeting, the tech organization NetChoice warned this week. Read the full story by Wendy Davis
If Alexa users weren't aware of the company's ad-targeting practices, it's because "they chose not to read Amazon's terms," the company told a federal appeals court. Read the full story by Wendy Davis
A judge on Tuesday recommended that Meta Platforms be awarded a default judgment against four residents of Hanoi who hijacked advertising and marketing agency employees' accounts. Read the full story by Wendy Davis
United Airlines wants to advertise - without relying on conventional ad formats. Read the full story by Fern Siegel
Apparently not content with merely transporting passengers from one city to another, United Airlines reportedly may get into the behavioral targeting business. Read the full story by Wendy Davis
The lawsuit claims that the watchdog Media Matters for America manipulated the site's algorithm to drive advertisers away. Read the full story by Laurie Sullivan
If Musk can muzzle it, and X can improve brand safety, CEO Linda Yaccarino will at least have a fighting chance to fix X's ad business. Read the full story by Ed DeNicola
Why do you choose to almost forcefully aim for X's "rapid unscheduled disassembly" of your own making? Read the full story by Maarten Albarda
Of nearly 261 companies that spent over $1 million advertising on X/Twitter from January 2022-October 2023, 86% have reduced ad spending on the platform, according to estimates from MediaRadar. Top … Read the full story by Wayne Friedman
The NFL says it will continue to advertise on X - although broadcast partners including Disney, Comcast, Paramount Global and Fox Sports have paused ad spend due to the proliferation … Read the full story by Colin Kirkland
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ad campaign just one month after announcing an exclusive partnership with X. The deal, which X CEO Linda Yaccarino … Read the full story by Colin Kirkland
That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially … Read the full story by Joe Mandese
Ted, the Seth MacFarlane teddy bear, is poised to talk again in a TV spinoff of the two "Ted" movies. Read the full story by Adam Buckman
The global campaign combines in-game experiences, immersive digital content and IRL event marketing. Read the full story by Danielle Oster
"I'm totally surprised, because when you're going to rename your platform you should No. 1, check to see if it's used in the market; and No. 2, is it federally … Read the full story by Joe Mandese