Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: "It's at the high end of where this marketplace is." Pacing of ad sales continues … Read the full story by Wayne Friedman
Another $1.37 billion will be added to the market this year, pushing spend up to around $10.52 billion, an Emarketer report suggests. In previous reports, Emarketer expected spend to reach … Read the full story by Colin Kirkland
Facebook is now paying content creators based on how many views they receive on content posted to their public stories - a new monetization option via the Facebook Content Monetization … Read the full story by Colin Kirkland
Meta has officially announced the first stage of "Community Notes," a controversial user-dependent content moderation replacement to the company's longstanding fact-checking program. Read the full story by Colin Kirkland
"Neither the Instagram nor the WhatsApp acquisition was anticompetitive," Meta says in papers filed with U.S. District Court Judge Boasberg in Washington, D.C. Read the full story by Wendy Davis
When Donald Trump was the star of "The Apprentice," he just fired one person a week, but now he is firing thousands. Read the full story by Adam Buckman
Those claiming to be populists, some of whom may eventually become dictators, depend on promising to make life better for their base. Read the full story by Gord Hotchkiss
Raise your voice, invest your money, and participate in the civic process. Read the full story by Dave Morgan
Maybe it's time - or well past the time - for Tesla to start a real, significant large TV advertising campaign. Read the full story by Wayne Friedman
We are experiencing a moral and ethical crisis in the advertising industry, and we cannot claim ignorance. Read the full story by Maarten Albarda
Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select advertisers across EMEA. It will become widely available in the future. Read the full story by Laurie Sullivan
Changes for Microsoft Monetize, a web-based platform that helps publishers sell their inventory to advertisers, focus on video to provide more information about ad placement. Read the full story by Laurie Sullivan
Google offered to give buyers ad credits to test its Demand Gen tool to encourage adoption, which could heighten tensions across the industry. One small company is calling foul based … Read the full story by Laurie Sullivan
Coca-Cola confirmed the shift, but also stressed that no other changes to agency assignments are planned and that it is in the process of renewing its broader marketing partnership with … Read the full story by Steve McClellan
The campaign, from Clean Creatives, comes about a week before investors are scheduled to vote on the merger on March 18. It includes an open letter to shareholders and ads … Read the full story by Steve McClellan
The companies downplayed the significance of the request, but they occur in a relatively small number of transactions that receive HSR scrutiny from the FTC and Department of Justice. Read the full story by Steve McClellan