MAD Agency Daily
Friday, January 31, 2014
  • Biz Dev Bulk-up: MDC Taps Caplan, Salinas

    Claudia Caplan joins the holding company from RP3, where she was CMO. Zihla Salinas was previously CMO at Rapp. They will help MDC shops … Read the whole story

  • Must Super Bowl Ads Be Viral?

    It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story

  • GroupM Launches New Multicultural Analytics Unit

    Omnicom Media Group veteran Mebrulin Francisco has been tapped to run the new operation. She'll report to Gonzalo Del Fa, President GroupM Multicultural. Read the whole story

  • Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas

    Michael Sprague, Kia Motor America's head of marketing and communications, says that the nameplate isn't luxury -- just a mirage. "We could use that … Read the whole story

  • VivaKi Chooses Innovid as Worldwide Ad Solutions Partner

    VivaKi has made its existing relationship with Innovid more expansive, choosing the immersive video technology company as its preferred ad partner for all of … Read the whole story

  • Memo To Marissa Mayer

    Yahoo's CEO Marissa Mayer indicated this week that there would be no replacement for her former COO Henrique de Castro, and that she would … Read the whole story