MAD Agency Daily
Thursday, December 17, 2015
  • MEC Named GoDaddy's Global Media AOR

    MEC has worked for GoDaddy in India and the UK since 2014. It was just in January of this year that the tech firm … Read the whole story

  • Adgate Moves To Comcast Spotlight In Senior Research Post

    Longtime media agency senior executive Brad Adgate, who had been SVP of corporate research director for Horizon Media, has taken a position as senior … Read the whole story

  • Marc USA Lands Firehouse Subs Account

    The $30-million annual account will be led out of the agency's Chicago office with support from the agency's Boston and Pittsburgh offices. The agency … Read the whole story

  • Santa Gives 'Til It Hurts So Leave Him Some Damn Cookies Already

    A new DoubleTree by Hilton holiday campaign is based on the idea that every year, fewer Americans are remembering to leave cookies for Santa … Read the whole story

  • Barkley Wins $165 Million Applebee's Account

    The incumbent was MDC Partners' Crispin Porter & Bogusky. The switch to Barkley comes amid plans by Applebee parent DineEquity (which also runs the … Read the whole story

  • Notes From The Pitch Meeting

    Well, dozens of them actually. This year the team at ID Comms attended more than 70 pitch-related meetings and was present for 228 hours … Read the whole story

  • Smart AdServer and MediaMath Add In-App Offering

    Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer … Read the whole story

  • What Is TV Everywhere? Why Isn't Everybody Watching It?

    A study from GfK says 53% have used TVEverywhere, but apparently not very often, and without knowing that's what they were doing. Read the whole story