by Larissa Faw
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. It … Read the whole story
-
by Richard Whitman, Columnist
The increase will come, specifically, from publishers adoption of header bidding, a shift away from fixed CPMs and better pricing software. Read the whole story
by Steve McClellan
Previously, the company had used a number of smaller agencies to handle various media-related assignments. Compass Point//McCann will be responsible for media strategy, analytics, … Read the whole story
by Steve McClellan
Rocked by two recent scandals that are still being investigated, Dentsu said today it was canceling its annual New Year Party, which had been … Read the whole story
by Larissa Faw
Bobby Pearce, current ECD, is being promoted to managing partner, chief creative officer. Wells Davis is departing Leo Burnett to join as managing partner, … Read the whole story
by Larissa Faw
He will be based in Baltimore and report to global head of earned media Nick Fettiplace, who is responsible for growing the global agency's … Read the whole story
-
by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
WPP's boss is right to be concerned, but if brands are hoping to strike back at the big guys, they may find they are … Read the whole story