MAD Agency Daily
Thursday, April 20, 2017
  • Agencies, Clients Widely Differ On Briefing Process

    Although advertisers have improved their briefing process, agencies say a lack of alignment, clarity and timing remain major challenges. Read the whole story

  • Anomaly Scores FIFA World Cup Russia

    The New York office will run the business, which begins immediately as the network will broadcast the FIFA Confederations Cup Russia 2017 this summer. Read the whole story

  • Propel Gets 'Ugly' For Fitness

    In addition, the brand is launching Propel Co:Labs, a national program that offers fitness classes with music, seminars, as well as presentations and expert … Read the whole story

  • McDonald's Unbranded Campaign Asks Viewers To Google Coke

    The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency features four ads that are now posted to YouTube on a channel that … Read the whole story

  • Carhartt Takes On Spring Weather Challenge

    The ad is running on sports programming, including MLB and playoff games for both the NHL and NBA. The campaign includes digital, mobile, social … Read the whole story

  • Nielsen Takes Firmer Hold On Digital, Cites Google Partnership

    Nielsen wants to remind digital marketers about its growing relationship with Google and connection to online data. On Wednesday, the company sent a separate … Read the whole story

  • Dos Equis Taps TV, Sweeps, Questlove For Cinco de Mayo

    The character is shown winning a hot pepper-eating contest with a tough-as-nails-looking dude. In the longer version, "The Man's" feisty female companion also demonstrates … Read the whole story