The industry group is called "Fight Gunfire With Fire" and is designed to identify and foster creative work by students and help transform it … Read the whole story
The Los Angeles-based media shop is tasked with connecting the brand's messaging across the consumer path to purchase, including desktop, mobile, tablet, connected TV, … Read the whole story
Untitled is tapping the former Coca-Cola content executive to help the production company circumvent traditional agencies and work directly with brands. Read the whole story
Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% … Read the whole story
- COMMENTARY
If you are or ever have raised a toddler, you are very familiar with the "why" phase, where every request or instruction is met … Read the whole story
The corruption case has also embroiled Havas Group, which allegedly provided advertising and related services at below market rates to two African presidential candidates. … Read the whole story
"A Little Taste of Big Adventure" spots run on broadcast and cable in local markets as well as on social channels. The campaign also … Read the whole story
EP + Co. has promoted Jeff Hoffman to Chief Growth Officer, a new post at the agency. He reports to President Allen Bosworth and … Read the whole story
BMW brand Mini USA has launched a regional media review that will focus on the retail communications of its U.S. dealerships. The client confirmed … Read the whole story
