Publicis Groupe's Starcom had been handling the media business. Publicis will continue to oversee Heineken's creative brand globally. Read the whole story
Interpublic Group, Omnicom, Publicis Groupe, WPP and MDC Partners all confirmed the DOJ has notified them that the investigation has concluded with regard to … Read the whole story
In a new study, 35% of marketers said they chose images of same-sex couples to avoid criticism for not representing more diversity. Read the whole story
Founded in 2007, Virtual Marketing provides marketing and advertising support to clients specializing in technology and professional services. Read the whole story
Wine brand's 'Tastes Like Happy' campaign builds on the success of its local TV strategy by enhancing engagement with a crowdsourcing contest. Read the whole story
The report found that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. Read the whole story
Ken Auletta had me at "disruption." I've just finished reading his new book, "Frenemies, The Epic Disruption of the Ad Business (and Everything Else)." Read the whole story
That's through the first 10 months of the year, and the martech giant's $4.75 billion deal for Marketo is the reason it's top-ranked. Interpublic … Read the whole story
Ogilvy sees this campaign as a "flexible brand position" for a company that realizes B2B marketing is now more nuanced. Read the whole story
Mono is promoting Julie Vessel from director of talent to the newly created chief talent officer to head up the agency’s talent recruitment and … Read the whole story
Sealed Air Food Care is appointing Morrison as the food packaging brand's global AOR following a three-month competitive review. Weber Shandwick was the Sealed … Read the whole story