MAD Agency Daily
Wednesday, July 31, 2019
  • Isobar Bolsters C-Suite With New Top Strategy Executive

    The Dentsu Aegis agency has also added a new business development executive who will focus on expanding its federal government client roster. Read the whole story

  • Hill Holliday's Mission To Hire Industry Outliers Pays Off

    Hill Holliday is adding two people that reinforce the agency's commitment-now acheived--to have 25% of all new hires come from outside the advertising industry. Read the whole story

  • Magna's Cohen Shows Up On TVision Board

    David Cohen, long-time IPG Mediabrands executive who mysteriously stepped down as president-North America at Magna, surfaces as advisor to TV measurement firm TVision. Read the whole story

  • The 'Big Idea' Is Still Big, Marketers Rank Creativity Most-Needed Capability For The Future

    Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released … Read the whole story

  • How Grocery Retailers Are Thriving In A Disrupted Market

    Traditional grocery retailers, especially the regional and local players are struggling despite once being pioneers in the category as they face competition on all … Read the whole story