WW, which bills itself as an international wellness company spanning nutrition, activity, mindset, hydration and sleep, spent about $73 million on measured media in … Read the whole story
Main has led Deloitte Digital since 2014 and rapidly grew the business into a formidable Adland competitor which today offers creative, technology and consulting … Read the whole story
San Francisco-based Playbook Media has launched GrowTal a platform designed to match those seeking work in advertising and marketing with open opportunities in the … Read the whole story
Jennings is promoting the car platform's appraisal process in a new campaign from The Martin Agency. Read the whole story
Havas units Havas Media and Battery Agency were tapped by Epic Games Store to handle media and creative services for a new user acquisition … Read the whole story
Mar-tech firm Cognitiv is releasing the "Rose / Not Rose!" app to give Cannes regulars a chuckle or two as they ponder the what-ifs … Read the whole story
The Digital Place-Based Advertising Association (DPAA) has created a Diversity & Inclusion Advisory Board to develop programs and recommendation to help out-of-home companies boost … Read the whole story
Months into the global pandemic, a majority of senior marketing executives still say they are deferring their ad campaigns by half a year or … Read the whole story
The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today. GroupM now forecasts the … Read the whole story
COMMENTARYAdvertising needs to help change stereotypes, not spread them, and help open up possibilities, not close doors. Read the whole story
The longtime incumbent was OMD, which has serviced the account since 2008. The scope also includes Showtime and CBS Access. For Horizon, the win … Read the whole story
Martin Sorrell’s MightyHive is appointing Sayf Sharif as senior director of data. Sharif is a digital analytics veteran, having previously led analytics practices at … Read the whole story
