The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the … Read the whole story
Concurrently MWG announced the launch of the agency's "Truth Engine," a proprietary tool that provides access across the network to the insights identified by … Read the whole story
The Noid, a 1980s nemesis of Domino's Pizza resurrected in 2020, is dabbling in blockchain, continuing his plan to block pizza from being delivered. Read the whole story
The assignment comes as Office Depot is pivoting to an increased focus on B2B marketing. The company's Business Solutions Division serves nearly 10 million … Read the whole story
The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to … Read the whole story
As global chair of integration, Christoph Becker is tasked with driving integration across Edelman's array of offerings including creative, data & intelligence, digital and … Read the whole story
COMMENTARYPolitical action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., … Read the whole story
- COMMENTARY
When it comes to marketing and advertising, Hispanic Dads were more likely to say they have broken up with a brand due to negative … Read the whole story
When folks at the Minneapolis commerce agency The Stable finish a long day, now they can crack open a cold one -- that the … Read the whole story
Tiffany R. Warren, Executive Vice President/Chief Diversity and Inclusion Officer at Sony Music Group has been named Board Chair of the American Advertising Federation … Read the whole story
