There's been little progress since the organization first highlighted problems a dozen years ago, a new report concludes. Read the whole story
The new entity will be lead by Paul Brodie, now executive creative director/head of creative for Pop Clutch. Read the whole story
Most recently Von Kennel was senior vice president, media investments at corporate trading agency Icon International. Earlier he was Chief Client Officer at Initiative … Read the whole story
National University is positioned as a supportive environment where the barriers to higher education are eliminated. Read the whole story
Advertisers working with Walmart will soon have the option to tap into more platform partners across ad tech, measurement, ecommerce and shopper marketing. Read the whole story
The campaign launched this week and is supported by digital, paid and organic social, CRM and in dealerships. Read the whole story
Revenue declined 1% versus Q2 2021, as economy-driven ad spending cutbacks added to Meta's existing challenges. Meta also missed earnings expectations. Read the whole story
The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year. Read the whole story
The average CPM for programmatic OOH inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, according to Place Exchange data released … Read the whole story
- COMMENTARY
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story
For the first half Havas Group net revenue totaled EUR1.206 billion, up nearly 20% versus the first half of 2021. Organic growth for the … Read the whole story
Animal shelters in California are full, so out-of-home agency Billboard Connection has teamed with Start Rescue for statewide campaign. Read the whole story
Ad agency SCS (with offices in Costa Mesa, CA and Atlanta) has made seven new hires across strategy, creative, media and HR. The agency said the new hires … Read the whole story
