The new entity will be lead by Paul Brodie, now executive creative director/head of creative for Pop Clutch. Read the whole story

Most recently Von Kennel was senior vice president, media investments at corporate trading agency Icon International. Earlier he was Chief Client Officer at Initiative … Read the whole story

National University is positioned as a supportive environment where the barriers to higher education are eliminated. Read the whole story

Advertisers working with Walmart will soon have the option to tap into more platform partners across ad tech, measurement, ecommerce and shopper marketing. Read the whole story

The campaign launched this week and is supported by digital, paid and organic social, CRM and in dealerships. Read the whole story

Revenue declined 1% versus Q2 2021, as economy-driven ad spending cutbacks added to Meta's existing challenges. Meta also missed earnings expectations. Read the whole story

The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year. Read the whole story

The average CPM for programmatic OOH inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, according to Place Exchange data released … Read the whole story

Animal shelters in California are full, so out-of-home agency Billboard Connection has teamed with Start Rescue for statewide campaign. Read the whole story