Mediapsssst
According to the organization, inclusion was the top vote-getter by a "wide margin," beating out runners-up "hybrid" and "metaverse." Read the whole story
The changes include "a special focus on bold creativity from independent media agencies" and "refreshes" to other major categories, as well as extending the … Read the whole story
The agency will handle creative and strategic marketing duties for the 50-year-old company specializing in vitamins, minerals, herbs and supplements. Read the whole story
Media Consultants offers what it says is an affordable way for brands to send email newsletters. Read the whole story
The campaign was developed by multicultural agency Elite Media which worked with Time Studios to create a digital film and television spot highlighting Baird's … Read the whole story
- COMMENTARY
One idea: Host virtual activities for "IRL" prizes. Read the whole story
COMMENTARYThe last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' … Read the whole story
Ford said Deering's successor would be the subject of a future announcement. Read the whole story
Low will be responsible for leading Talkwalker's market leadership position in AI-enabled consumer intelligence. Read the whole story
Buffalo, NY-based agency Crowley Webb has been appointed the first-ever agency of record for AAA (American Automobile Association) Western and Central New York (WCNY). … Read the whole story
