• by Fern Siegel , December 7, 2022

New York ad agency Terri & Sandy has been selected as agency of record for Nature's Bounty, a nutritional supplement brand of Nestlé Health Science.

The account was won after a competitive review. Doner was the incumbent.

Terri & Sandy will handle creative and strategic marketing duties for Nature’s Bounty, a 50-year-old company specializing in vitamins, minerals, herbs and supplements.

Sandy Greenberg, co-founder-CEO of Terri & Sandy, said: “We look forward to helping the brand reach even more consumers with high-quality products to complement their lifestyles and physical health.”

New work for the account is expected in the first half of 2023.

In February, Nature's Bounty Jelly Bean Vitamins was named Product of the Year for 2022 in the vitamin category. The consumer-voted award is determined by 40,000 American shoppers via a Kantar national survey.

In July, super-premium spirits brand Barr Hill Gin appointed Terri & Sandy as its first agency of record. While the primary focus is on gin, some attention will be paid to parent company Caledonia Spirits’ other two brands: Barr Hill Tom Cat Gin and Barr Hill Vodka.

The 12-year-old agency's client roster includes The Walt Disney Company, Applegate, Freshpet, Gold Bond, John B. Sanfilippo & Sons, Nutella, Sonova, Ferrero Rocher and BJ's Wholesale Club.