The new planning tool, dubbed Fusion, was developed by GroupM Nexus and is a refinement of proprietary data it developed to benchmark the performance … Read the whole story
Dentsu is using technology on a more human level, informing each customer interaction with AI-driven insights to help brands create more relevant, personalized experiences. Read the whole story
The cross-platform campaign from MullenLowe U.S. focuses on how women feel about their periods. Read the whole story
The wins include global, national and local businesses, covering nutrition/petcare, B2B and data solution/technology categories. Read the whole story
The Ad Council this week breaks a national PSA campaign for animal protection organization "Pets and People Together" utilizing delivery bots as an ad … Read the whole story
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative AI with commerce analytics. Read the whole story
That's according to a survey by Horizon Media which also found that most Americans are aware of the strikes and following the story. Read the whole story
Consumers can think about money goals in the same they approach health - daily. Read the whole story
Appleton is responsible for overseeing DE&I strategies across all agency brands at Publicis Media US. Read the whole story
