Milwaukee-based, independent agency Hanson Dodge (HD) has won three new pieces of business representing global, national and local businesses, covering nutrition/petcare, B2B and data solution/technology categories.  

The new clients include:  Lafeber, a family-owned company dedicated to crafting sustainable and nutritional food for animals, Potawatomi Business Development Corp, the economic development and income diversification business of the Forest County Potawatomi Community and Softeon Warehouse Management System, a global provider of supply chain solutions.    

For Lafeber, HD’s initial task will be to help with strategic branding for Lafeber’s EmerAid Life-Saving Nutrition Line for critically ill animals, specifically, for aging dogs and cats.  This includes brand positioning, communication and digital/social activation.  

The Potawatomi Business Development Corporation is a portfolio of diverse businesses and investments that serve to help ensure the financial future and legacy of the Forest County Potawatomi tribe.  HD’s work will begin with master brand positioning and communication.     

Softeon is a 20-year-old global provider of supply chain solutions. Hanson Dodge is partnering with Softeon on brand strategy as well as logo development, marketing campaign and website refresh.  

The three new wins build on HD’s business momentum this year and follow the addition of PurposeBuilt Brands’ line of Green Gobbler cleaning products and Kohler’s new Sprig wellness brand to its client roster.   

It has also expanded its responsibilities with existing clients like KEEN (full line of children’s and outdoor footwear) and Grand America Hotels & Resorts (Sun Valley and Snowbasin Resorts).